Advertising Supervisor at Seven-Up Bottling Firm (SBC), Yewande Abigail Ade-Alao, has been named among the many prestigious Brandcom “35 Underneath 35” advertising professionals, an honour reserved for younger innovators shaping the way forward for Nigeria’s advertising and communications panorama.
The 35 Underneath 35 class recognises fast-rising professionals who’ve demonstrated distinctive creativity, strategic perception, and measurable influence throughout the interval below evaluation. Organised by Model Communicator, the award highlights younger abilities whose work continues to strengthen manufacturers, affect shopper tradition, and contribute considerably to the expansion of the nation’s advertising ecosystem.
Yewande, broadly considered some of the transformational younger leaders within the FMCG sector, earned this recognition by a powerful report of high-impact campaigns and strategic model stewardship. As Senior Model Supervisor, she efficiently managed a various portfolio of eight manufacturers throughout the beverage and residential & private care classes, a feat that showcased her versatility, management, and deep understanding of shopper behaviour.
Her strategic route and partnerships performed an important function in driving double-digit progress for the Supa Komando model, elevating its presence and efficiency in a extremely aggressive market. Her management additionally strengthened class efficiency, contributing considerably to SBC’s total enterprise progress.
One among her most excellent achievements throughout the 2024–2025 evaluation interval was her pivotal function within the profitable execution of the SBC–Lagos Metropolis Marathon 2025 partnership. Yewande expertly managed complicated logistics and led cross-functional groups to ship the mission with an unprecedented On-Time, In-Full (OTIF) efficiency, one of many profitable execution within the partnership’s ten-year historical past.
Her profession trajectory displays constant excellence. Earlier than becoming a member of SBC, Yewande revitalised the declining Regal Gin model at Grand Oak Restricted, delivering double-digit progress in solely six months after a decade-long droop, a turnaround broadly praised within the business.
Her educational {and professional} grounding is equally strong. She holds a B.Sc. in Physiology from the College of Lagos, a Postgraduate Certificates in Public Administration from Humber School, Canada, and a number of other skilled certifications, together with a Distinction from the Chartered Institute of Advertising (CIM) and superior strategic advertising credentials from the Lagos Enterprise College.
Her recognition as one in all Brandcom’s “35 Underneath 35” cements her place as a rising drive in Nigeria’s advertising business and a testomony to the transformative energy of younger management.
