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Quick video platform TikTok has intensified its efforts to get rid of offensive content material globally, together with in Nigeria.
Within the first quarter of 2025, the corporate eliminated over 3.6 million movies uploaded by Nigerian customers for violating its content material tips. Globally, 211 million movies had been taken down throughout the identical interval.
This knowledge comes from TikTok’s Q1 2025 Neighborhood Pointers Enforcement Report, which emphasizes the platform’s dedication to fostering a secure, respectful, and reliable digital house.
The three.6 million removals from Nigeria replicate a 50% improve from the earlier quarter, when 2.4 million movies had been taken down. TikTok reported a proactive detection fee of 98.4%, that means many of the content material was eliminated earlier than customers might report it. Moreover, 92.1% of movies had been eliminated inside 24 hours of being posted.
In March 2025, TikTok additionally eliminated 129 West African accounts linked to covert actions. Globally, the 211 million movies eliminated in Q1 marked an increase from the 153 million eliminated within the earlier quarter.
The platform’s proactive detection fee globally reached 99%, indicating enhancements in figuring out and eliminating dangerous content material rapidly.
Between January and March 2025, TikTok additionally deleted 44.7 million spam feedback from pretend accounts and eliminated 4.3 billion pretend likes. These inauthentic engagements had been traced to automated techniques or bots designed to control platform exercise.
TikTok said:
“We stay vigilant in our efforts to detect exterior threats and safeguard the platform from pretend accounts and engagement… We’re steadfast in our dedication to promptly establish and take away any accounts, content material, or actions that search to artificially increase reputation.”
Concerning TikTok LIVE, the platform has bolstered its Monetization Pointers to make clear what content material is eligible for incomes income. Enforcement of LIVE content material insurance policies stays a prime precedence. In Q1 2025, TikTok banned 42,196 LIVE rooms and interrupted 48,156 streams in Nigeria because of neighborhood guideline violations.
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