On June twenty sixth, 2025, TikTok introduced collectively creators, policymakers, wellness advocates, and psychological well being professionals for a Digital Nicely-being Summit hosted in Johannesburg, South Africa.
With greater than a billion lively customers globally, the platform is making daring investments in consumer security and psychological well being consciousness throughout the continent. At the recently concluded summit, the platform additionally made a daring announcement, one that might reshape how psychological well being is supported in on-line areas throughout Africa.
$2.3 Million Funding in Psychological Well being
As a part of its long-term dedication to psychological well being, TikTok introduced a $2.3 million funding into digital well-being throughout the area, partnering with 31 organisations in 22 international locations. These organisations will present skilled content material and real-time help to customers combating psychological well being points.
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Whether or not it’s by means of curated movies, reside classes, or direct contact, customers can now get assist in their very own international locations by means of verified psychological well being companions. These companions will supply sources like counselling {and professional} help that customers can entry by means of the app. Fortune Mgwili-Sibanda, Director of Public Coverage & Authorities Relations – Sub-Saharan Africa, emphasised:
This is not nearly content material, we’re offering instruments and connecting customers to specialists, actual folks they will speak to once they need assistance.
As a part of this enlargement, three main psychological well being organisations in Sub-Saharan Africa have been chosen as the primary regional recipients of TikTok’s Psychological Well being Fund. They’re:
Every organisation will obtain funding and in-app help to create regionally related, evidence-based psychological well being content material. The objective is to boost consciousness, break the stigma, and spark extra open and sincere conversations about psychological well being throughout African communities.
We wish customers to not simply entry psychological well being content material, however to attach with specialists who can really help them.
Customers reporting points like bullying, harassment, or suicidal intentions will probably be related to those verified native companions by means of in-app helplines now being rolled out throughout the continent.
TikTok Declares Psychological Well being Ambassadors
Moreover, in partnership with the World Well being Organisation (WHO), TikTok additionally launched its first group of official Psychological Well being Ambassadors from the WHO Fides Community. These are actual docs and wellness specialists devoted to preventing stigma and misinformation on-line. They’re:
1. Dr Claire Gathoni Kinuthia (Kenya)
Dr Claire Gathoni Kinuthia is a marketing consultant obstetrician/gynaecologist, psychological well being advocate and well being educator. She is a medical physician & TikTok creator. Her follow focuses on selling ladies’s reproductive well being and well-being by means of personalised therapy plans and evidence-based medication.
2. Sanam Naran (South Africa)
Sanam Naran is a counselling psychologist, founding father of Acutely aware Psychology and co-founder of Sanctuary within the Metropolis. Sanam can be a social media psychological well being content material creator with over 600,000 followers on her platforms.
3. Dr Olawale Tokunbo Ogunlana (Nigeria)
Dr. Olawale Ogunlana is a licensed medical physician, media innovator, model marketing consultant, and TikTok Creator who’s pushing the boundaries of well being entry and dependable digital info in Africa. He has a eager curiosity in well being and subjects that have an effect on our well-being.
4. Dr Siyamak Saleh (South Africa)
Dr. Siyamak Saleh is a medical physician, multi-award-winning content material creator, and well being educator on a mission to make correct well being info accessible to everybody. With over 4 million followers throughout his platforms, he breaks down advanced and sometimes taboo well being subjects into content material that’s clear, empowering, and interesting.
These ambassadors will co-create academic, culturally related psychological well being content material, bridging the hole between medical experience and relatable storytelling. In line with Fortune Mgwili-Sibanda,
It’s a fusion of two talent units, specialists and creators, working collectively to make psychological well being conversations really feel regular and secure.
In societies the place psychological well being is commonly misunderstood or stigmatised, particularly in components of Nigeria and past, TikTok is utilizing its international attain to steer a brand new narrative. The tip objective right here appears to be not simply safety, however empowerment.
