This August, Ballantine’s Blended Scotch Whisky returns for its third consecutive yr of partnership with GamrX 2025, delivered to life via a nostalgic theme tagged #EnterTheArena.
With its iconic “Keep True” ethos on the core, Ballantine’s joins one in every of Africa’s most dynamic gaming experiences to highlight the gamers, and creators who’re shaping Nigeria’s gaming tradition.
Occurring on Friday, August 8, 2025, at Landmark Occasion Centre, Victoria Island, GamrX 2025 will see Ballantine’s create an immersive on-site expertise celebrating authenticity, identification, creativity, and connection. By daring visible storytelling and on-site activations, attendees will discover what it means to “Keep True to the Sport”, reflecting on themes of self-expression and goal throughout the world of gaming.
Evane Chenuet, Advertising and marketing Director at Pernod Ricard Nigeria, shared her ideas forward of the occasion: “Ballantine’s has all the time stood for authenticity and the braveness to precise who you actually are. Our continued partnership with GamrX displays our perception that gaming is a strong type of creativity and tradition. We’re proud to point out up, not simply as a model, however as a accomplice to the avid gamers who outline this house.”
As a part of the Ballantine’s expertise at GamrX 2025, visitors will journey via three immersive zones, every curated to entertain, have interaction, and encourage.
Within the Chill Zone, visitors can unwind and sip on signature Ballantine’s cocktails. Whether or not you’re catching up with buddies or soaking within the vibe, that is your spot to chill out and recharge. The zone additionally incorporates a devoted Ballantine’s merchandise retailer, showcasing considerate, limited-edition life-style items that replicate the daring spirit of the gaming group.
When you’re there, participate within the Ballantine’s Quest Card, rack up factors by doing what you like: dancing, snapping selfies together with your crew, tagging Ballantine’s, and extra. Visitors who hit 20 factors may have an opportunity to win unique Ballantine’s merch, with the primary 5 to finish their card strolling away with a prize.
The Bar Zone affords a sensory escape, with immersive bar stations serving a signature collection of Ballantine’s cocktails; Ballantine’s Apple, Ballantine’s Bitter, and the refreshing Ballantine’s Lightening. Every serve made to face out, similar to the avid gamers exhibiting up.
Over within the Play Zone, it’s all about motion, competitors, and nostalgia. Visitors can participate within the high-energy Simply Dance expertise, dive into pleasant competitors via fashionable gameplay, or revisit timeless favourites in a retro-inspired gaming space that brings again recollections of the place their gaming journey started. No stress – Simply keep true to who you might be. The vibe is Ballantine’s, and these zones are experiences you don’t wish to miss at GamrX 2025.
GamrX 2025 will carry collectively Africa’s high esports expertise and creators for a high-energy showcase of competitors, tradition, and creativity.
To attend GamrX 2025, go to www.gamrx.web to safe your tickets.
Whether or not you’re a gamer, artistic, fan, or somebody discovering your voice via gaming, Ballantine’s invitations you to point out up as you might be, and Keep True.
#BallantinesNG #StayTrue #GamrX2025 #EnterTheArena
About Pernod Ricard Nigeria
Pernod Ricard Nigeria is the native affiliate of Pernod Ricard, a world chief in wines and spirits. Pernod Ricard holds a complete portfolio of premium and luxurious manufacturers, with 16 out of the highest 100 spirit manufacturers on the planet, together with Jameson Irish Whiskey, Beefeater Gin, Martell Cognac, Seagram’s Imperial Blue Whisky, Imperial Black Whisky, Absolut Vodka, Ballantine’s Blended Scotch Whisky, Chivas Regal, The Glenlivet Scotch Whisky, Inverroche Gin, Olmeca Tequila, Malibu Liqueur, and GH Mumm Champagne.
About Ballantine’s
Ballantine’s Blended Scotch Whisky
Based in 1827 by George Ballantine in Edinburgh, Ballantine’s honours practically 200 years of Scotch‑mixing artistry. Because the #2 greatest‑promoting Scotch whisky globally, Ballantine’s signature fashion is constructed on a masterful mix of fingerprint malts and grain whiskies sourced from Speyside, Islay, the Highlands, and Lowlands. Each mix is created by a workforce of professional grasp blenders who guarantee consistency, high quality, and the model’s defining clean, elegant character. Ballantine’s embodies a timeless but modern spirit, celebrating self‑expression and the arrogance to stay your manner. The “Keep True” world ethos champions originality and authenticity, exemplified in collaborative initiatives throughout music and gaming.
For extra info, go to ballantines.com or comply with us on @Ballantines and #BallantinesNG #StayTrue.
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