Snoop Dogg has spoken of his ambition to assist remodel Swansea City right into a “international identify” after turning into a co-owner and investor on the Championship membership.
The 54-year-old rapper took a minority stake in Swansea final July and says his long-term purpose is to assist drive the membership again in direction of the Premier League by rising its industrial attain and income streams.
“I at all times wished to put money into a soccer workforce,” Snoop Dogg informed Wales On-line. “I need to be actual fingers on, I need to take the membership in a route possibly it hasn’t been earlier than.
“We need to take Swansea to the Premier League, and to try this we’re going to want cash – that’s the truth of the sport today. I need to introduce sponsorship offers and publicity that can make them a worldwide identify.”
Regardless of promoting greater than 30 million albums worldwide, Snoop Dogg has but to attend a Swansea match in individual.
His son, Cordell Broadus, represented the household within the administrators’ field for the draw with Watford final August, whereas fellow co-owner Martha Stewart was current for the pre-Christmas fixture towards Wrexham.
Swansea have indicated that Snoop Dogg is predicted to attend a sport at some stage this season, though no date has but been confirmed.
“For actual I need to meet with the followers,” he mentioned. “These followers are passionate, they’re actual, and I need to hear what they received to say when I’m in Swansea.
“I knew I at all times wished to put money into a soccer workforce – it’s been a dream of mine for years, it was all about ready for the best alternative.”
Snoop Dogg joined an possession group that already included Actual Madrid and Croatia legend Luka Modric, who turned a co-owner final April, and American businesswoman Martha Stewart, who invested in December.
Swansea’s US-led possession, headed by Brett Cravatt and Jason Cohen, consider the involvement of worldwide recognised figures will increase the membership’s profile and assist generate the revenue required to compete on the prime finish of English soccer as soon as once more.
