World packaging options supplier SIG is ramping up its engagement in Nigeria as rising meals and beverage manufacturing drives demand for safer, extra environment friendly and sustainable packaging options throughout the worth chain.
Nigeria’s increasing inhabitants and rising shopper items market have elevated strain on meals processors to enhance shelf life, scale back waste and meet security requirements—areas the place packaging know-how performs a essential function. SIG says its technique within the nation is targeted on supporting native producers as they scale manufacturing and enhance operational effectivity.
Iyore Amadasun, SIG’s Space Enterprise Supervisor for East and West Africa, mentioned Nigeria stays central to the corporate’s West African technique because of its market dimension and function as a regional industrial hub. In keeping with him, strengthening engagement throughout the native ecosystem permits the corporate to work extra intently with meals and beverage producers responding to rising home demand.
Senior firm executives, together with Niall Hoey, Vice President for the Center East and Africa cluster, famous that deeper in-market presence allows quicker responses to buyer wants and nearer collaboration with companions concerned in meals processing and packaging.
Bryn Thomas, Head of Sub-Saharan Africa at SIG, mentioned West Africa’s rising contribution to Africa’s financial growth—significantly in meals processing—has made native capability more and more vital. He added that proximity to producers helps enhance technical help and hurries up the adoption of revolutionary packaging options.
As a part of this technique, SIG lately established a brand new Lagos workspace designed to help regional operations. The ability is predicted to operate as a hub for technical companies, gross sales engagement, buyer help and after-sales options throughout West Africa.
Trade observers say improved entry to technical experience and packaging innovation might improve turnaround instances for producers and help Nigeria’s drive to strengthen native meals manufacturing and scale back post-harvest losses.
SIG’s growth aligns with broader efforts by multinational companies to deepen in-country operations as Nigeria’s agribusiness and shopper items sectors evolve. Firm executives say sustainability, native functionality growth and long-term partnerships stay key pillars of its West African method.
