SBC Announces Leadership Transition

Seven-Up Bottling Firm Ltd. (SBC), considered one of Nigeria’s main beverage producers, in the present day introduced a strategic management transition, as Ziad Maalouf, Managing Director, retires after practically 18 years of outstanding service.

Sari El-Khalil, a present SBC Board Member and Chief Transformation Officer, will assume the position of Managing Director, efficient July 1, 2025.

Throughout Ziad’s tenure, SBC skilled a interval of great progress and transformation, from increasing its manufacturing capability to launching new product strains, together with Aquafina, Lipton Ice Tea, and Supa Komando, and pioneering sustainability efforts throughout Nigeria.

The corporate’s incoming Managing Director, Sari El-Khalil, brings a singular mix of world expertise and native perception. Sari spent his childhood years in Nigeria, the place he accomplished his major training, earlier than shifting overseas.

He started his profession on the firm and has held a number of roles throughout gross sales, operations, and finance. After finishing his MBA at NYU Stern and gaining worldwide expertise with PepsiCo USA, Sari returned to spearhead digitisation and automation efforts as Head of Monetary Planning and Evaluation. He later turned SBC’s first Chief Transformation Officer, main an bold, company-wide transformation and reinforcing SBC’s resilience and readiness for the longer term.

Commenting on his new position, Sari mentioned, “Constructing on the robust basis laid by the corporate’s founders, in addition to Ziad and the workforce, I’m dedicated to driving innovation, operational excellence, and sustainable progress, guided by our people-first ethos.

“Collectively, we’ll proceed to form the way forward for our trade and make a optimistic influence throughout Nigeria. As we glance to the longer term, we feature ahead the identical ambition, the identical values, and the identical mission that has outlined SBC for many years.”