Ridima, Nigeria’s fastest-growing fintech platform, is making its presence felt throughout the nation’s universities with its high-energy Campus Clutch Tour. This is not a standard advertising and marketing marketing campaign; it is a full-blown motion designed to construct a direct and lasting reference to Gen Z.
The tour’s mission is evident:
-
Construct Consciousness: Spotlight Ridima’s core providers—quick and safe buying and selling of reward playing cards, crypto, and airtime/knowledge top-ups.
-
Drive Onboarding: Entice new scholar customers who’re in search of a trusted, environment friendly fintech accomplice.
-
Foster Group: Promote Ridima’s tradition of belief, velocity, and worth, establishing it because the go-to campus model.
“This tour is about exhibiting college students that fintech could be enjoyable, quick, and constructed only for them,” mentioned a Ridima consultant. “We’re not simply an app; we’re a accomplice of their hustle.”
A Trailblazing Begin: The Tour’s Excessive-Vitality Stops
The Ridima Campus Clutch has already generated huge buzz at its first two stops, setting the stage for an unforgettable marketing campaign.
-
College of Ibadan (UI): On June 14, 2025, over 1,000 college students have been engaged in a energetic activation. The occasion featured celeb MCs, native TikTok influencers, and a particular collaboration with Comedian Con that boosted visibility and pleasure.
-
College of Port Harcourt (UNIPORT): The momentum continued on July 25, 2025, with an equally spectacular turnout of 700+ college students. The UNIPORT occasion was a hive of exercise, that includes widespread scholar creators and tour companions like Engy.
What to Anticipate at a Campus Clutch Occasion
Every tour cease transforms a campus right into a dynamic Ridima Zone, providing a mix of leisure, schooling, and priceless prizes. The spotlight reel contains:
-
Video games and Giveaways: College students can take part in thrilling video games like bottle flips and velocity challenges to win prizes.
-
Raffle Attracts: On-the-spot raffles give college students the prospect to win huge.
-
Freebies: A variety of branded merchandise, together with energy banks, followers, water bottles, and jotters.
-
Stay Demos: Fast, participating classes on the way to use Ridima to commerce, fund wallets, and money out immediately.
-
Social Buzz: Stay social media contests and interesting content material created by on-ground scholar influencers.
The tour is powered by sturdy collaborations with companions like Nexal Gaming, and scholar union governments, all working to make every occasion successful.
The place to Subsequent?
The Ridima Campus Clutch is way from over. The tour is about to convey the joy to much more main establishments, with upcoming stops deliberate for:
-
College of Nigeria, Nsukka
-
Obafemi Awolowo College (OAU)
-
College of Lagos (UNILAG)
-
College of Benin (UNIBEN)
-
Ahmadu Bello College (ABU)
-
Federal College of Know-how, Owerri (FUTO)
College students at these colleges and past are inspired to prepare. One of the simplest ways to organize is to obtain the Ridima app, observe @myridima on Instagram and Twitter, and be part of the dialog utilizing #RidimaOnCampus.
Present us your vitality—your campus could possibly be the following cease!
