Pepsodent Targets 2.7m Pupils With Brush Day & Night Campaign

Pepsodent, a world toothpaste model, has launched its 2025 Brush Day and Evening consciousness marketing campaign in three areas throughout Nigeria, concentrating on 2.7 million pupils in 4,567 colleges.

The initiative, which is a part of Pepsodent’s ongoing transfer to sensitize pupils about oral hygiene, might be carried out in a complete of 4,567 colleges throughout six areas that embrace Lagos, Abuja, Kano on this present time period and Enugu, Owerri and Port Harcourt within the subsequent time period.

The marketing campaign options the 21-Day Brush Day and Evening Problem, geared toward encouraging youngsters to brush their tooth within the morning and at evening for at the least two minutes every day for 21-days. This can assist pupils imbibe the behavior of brushing day and evening and enhance their probabilities of being cavity free all by means of their lifetime.

Talking in regards to the initiative, Model supervisor for Pepsodent, Mary Akindola stated that the Problem is being applied in colleges throughout Nigeria to embed correct oral hygiene habits in youngsters, particularly in areas the place dental care is usually uncared for, with the objective of elevating a technology of wholesome, assured future leaders, who may even be change brokers by being good oral hygiene ambassadors of their sphere of affect.

Akindola famous that the initiative was conceived with instilling good oral hygiene practices from an early age including that such behaviour units the inspiration for lifelong practices.

“Faculty absenteeism amongst pupils is usually linked to dental issues, which may be prevented with easy oral hygiene routines. By encouraging youngsters to brush their tooth twice every day for at the least two minutes, we will considerably cut back the chance of tooth decay.

“So the Faculty program is our contribution in selling good oral hygiene amongst pupils in Nigeria. By way of initiatives just like the 21-Day Brush Day and Evening Problem, we goal to instill lifelong good brushing habits in youngsters. When these practices are adopted early, they not solely enhance oral well being but in addition contribute to a greater high quality of life in the long run,” she stated.

Additionally talking, Client Engagement Middle Specialist for Unilever, Gloria Olatunbosun stated that Pepsodent goals to equip youngsters with the data and habits wanted to cut back oral well being points by selling constant brushing with fluoride primarily based toothpaste and embarking on the 21-Day Brush Day and Evening Problem.

The schooling secretary, Ajeromi-Ifelodun Native Authorities Training Authority, Barrister Remi-Williams Abiola, recommended Pepsodent for constantly supporting oral well being schooling within the Native Authorities.

Abiola emphasised the significance of the model’s efforts in instructing youngsters correct brushing habits, calling on dad and mom and native authorities to collaborate in sustaining the initiative.

The headteacher, Oladipo Major Faculty 1, Iganmu, Ezeoke Chinenye lauded the corporate for the initiative noting that the concept helps educate youngsters particularly these whose dad and mom might lack the data whereas additionally motivating colleges to proceed selling good oral hygiene practices.