Oya Active debuts bold soccer and fanwear brand at Unity Cup 2025

Oya Lively, a dynamic new soccer and fanwear model, made its international debut because the official merchandise companion of the 2025 Unity Cup, held at Brentford Stadium in London. The model unveiled a placing assortment that sits on the intersection of soccer, vogue, and popular culture, charming over 50,000 followers in attendance and signalling the arrival of a recent voice in international sportswear. 

Rooted in African id and pushed by international ambition, Oya Lively launched with a mission to redefine what soccer merchandise will be. The model’s identify, Oya, is derived from the Yoruba phrase that means ‘go’, a name to motion that embodies power, motion, and momentum. It’s a phrase heard on the streets and on the pitch, and now, it’s a rallying cry for a brand new era of followers and athletes.

It is a new tackle soccer merchandise and the way followers see themselves and what they characterize, stated a spokesperson for Oya Lively. We wish our gear to really feel as daring and unapologetic because the individuals sporting it. This partnership with Afrosports and Unity Cup confirmed us what’s potential when tradition, commerce, and neighborhood align.

The debut assortment featured premium fan jerseys, scarves, hats, and attire each bit infused with daring patterns, streetwear aesthetics, and cultural storytelling. Designed to rejoice the vibrancy of African and Caribbean communities, the gathering resonated deeply with followers from Lagos to London.

Because the official merchandise companion of the Unity Cup a match showcasing prime nationwide groups from Nigeria, Ghana, Jamaica, and Trinidad & Tobago, Oya Lively delivered unique fanwear that was seen each in stadiums and on metropolis streets, rapidly gaining traction amongst international audiences.

Oya Lively is now inviting collaborators, retail companions, influencers, buyers, and followers to be part of its journey because it scales operations and expands its product choices worldwide.

For media inquiries, partnership alternatives, or to discover the gathering, go to www.oyaactive.com or contact press@oyaactive.com. You too can comply with @oyaactivehq on Instagram for extra.

About Oya Lively

Oya Lively is a soccer and fanwear model born on the crossroads of sport, tradition, and id. Proudly African in origin and international in ambition, Oya creates expressive, high-quality attire that celebrates motion, momentum, and the communities that drive the sport ahead.

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