Orange Group, considered one of West Africa’s main Quick-Shifting Shopper Items (FMCG) firms, has introduced the launch of its 2025 World Ache Consciousness Month marketing campaign themed “Fostering Open Conversations, Empathy, and Holistic Approaches to Ache Administration in Africa.”
The marketing campaign appears to be like to encourage dialogue on ache administration amongst healthcare professionals, people experiencing ache, policymakers, and the broader group. This yr’s focus highlights the worldwide problem of restricted entry to efficient ache care, significantly in creating areas, and requires stronger consciousness, empathy, and accountable approaches tailor-made to Africa’s realities.
Talking on the initiative, Orange Group’s Director of Individuals and Communications, Uchenna Ezenna, stated:
Ache is common, however entry to correct care just isn’t. With this marketing campaign, we intention to lift consciousness, promote empathy, and create platforms for training. Cannon Further is supporting this dialogue by offering data and inspiring accountable approaches to ache administration.
The Discuss Ache with Cannon Further marketing campaign will run totally on digital platforms to advertise consciousness and training. By interactive social media content material, expert-led Q&A periods, infographics, and influencer collaborations, the marketing campaign will share sensible data about ache sorts, administration choices, and when to hunt skilled care. Added actions, together with vox-pop movies, weekly reality carousels, and user-generated content material, will broaden engagement and be sure that conversations stay accessible to numerous audiences.
By specializing in empathy and holistic well-being, Orange Group reinforces its wider dedication to bettering well being outcomes throughout Africa. This marketing campaign displays Cannon Further’s position in contributing to public consciousness, training, and accountable use of ache medicine, with the intention of higher supporting Nigerians of their on a regular basis well being journey.
About Orange Group
Orange Group is a number one modern Quick-Shifting Shopper Items (FMCG) firm in Nigeria dedicated to offering high-quality, modern merchandise that improve the every day lives of customers. With a robust deal with group well-being, Orange Group develops and markets a spread of merchandise designed to enhance well being and promote more healthy life.
Web site: https://orangegroups.com/
Instagram: https://www.instagram.com/orange_nigeria/?hl=en
Fb: https://www.facebook.com/OrangeGroupNG/
Twitter: https://x.com/orange_nigeria
TikTok: https://www.tiktok.com/@orangegroup
About World Ache Day
World Ache Day is noticed yearly on October 7 to lift world consciousness in regards to the affect of ache and the significance of efficient administration methods. It gives a platform for healthcare professionals, policymakers, and communities to interact in conversations that deal with stigma, spotlight improvements in therapy, and advocate for higher entry to high quality care, significantly in areas the place ache administration stays restricted.
