Nigerbev Restricted, producer of the BEST spirits vary in Nigeria, has unveiled new packaging for its flagship BEST portfolio.
The disclosing launched redesigned packaging for all seven variants within the BEST household, BEST Cream, BEST Whisky, BEST London Dry Gin, BEST Vodka, BEST Inferno, BEST Whisky VIP, and BEST Chocolate Vodka.
It additionally options refreshed labels, caps, and cartons, whereas the enduring bottle shapes stay unchanged, the up to date designs current a daring, fashionable, and premium visible id geared toward reigniting client satisfaction and enhancing shelf attraction.
Talking on the occasion, Dr Obinna Ike, Managing Director of Nigerbev, stated the revealing of the brand new BEST packaging affirms its dedication to staying forward of evolving client expectations whereas reinforcing our place as a trusted title within the Nigerian spirits market.
“This unveiling is about our customers, in addition to the beginning of a redefined method to participating the market as an organization. We’re laying the inspiration for stronger connections and broader attain throughout the market and area.”
Talking on the model’s plans for broader African market penetration, David Salmon, Group Managing Director of Westside Distillers and Vintners (the father or mother firm of Nigerbev), stated BEST has been a robust and trusted model in West Africa for a few years, with its origins in South Africa.
“What we’re presently doing in Nigeria units the tone for the way we intend to indicate up in new markets. As we develop our footprint past Nigeria, our long-term ambition is to scale the BEST model throughout West and Central Africa with precision.”
The occasion additionally featured panel session which explored the brand new design, client insights, cultural relevance, and the daring imaginative and prescient for the BEST model, offering friends with context and perception into the implications for the corporate’s African operations.
Talking on the timing of the refresh, Akeem Audu, Advertising and marketing Supervisor at Nigerbev Restricted, emphasised the model’s dedication to listening to its viewers.
“For over fifteen years, the BEST portfolio carried a glance that many Nigerians got here to know and belief. However as instances change, so do client expectations and we imagine manufacturers should evolve with them,” Audu said.
