AB InBev and Netflix have introduced a worldwide partnership bringing collectively the favored beer model and one of many world’s hottest leisure providers.
Shared expertise
Each AB InBev and Netflix deliver folks collectively by way of shared passions like sports activities, meals, music, and comedy. Collectively, the businesses will create much more pleasurable experiences for authorized ingesting age followers around the globe and join with audiences in new and thrilling methods.
“Streaming is a social and shared expertise — it’s an event the place beer and leisure come collectively,” stated Marcel Marcondes, international chief advertising officer of AB InBev. “This partnership is a chance for our manufacturers to create deeper experiences with shoppers and extra moments of cheers whereas they watch the content material that shapes tradition.”
By its international model portfolio, AB InBev will collaborate with Netflix on co-marketing campaigns that can come to life throughout quite a lot of Netflix’s well-liked international and regional titles like The Gents from the UK, Brasil 70 – A Saga do Tri from Brazil, and Culinary Class Wars from South Korea, amongst others. The partnership will embrace client activations, title integrations, limited-edition packaging, digital promotions, and extra.
Massive occasions
Netflix and AB InBev will even companion on co-branded campaigns round Netflix dwell occasions. In Mexico, Cerveza Victoria was not too long ago a presenting sponsor for the Canelo vs. Crawford matchup. AB InBev will even promote throughout Netflix’s dwell NFL Christmas Gameday 2025. The businesses will even collaborate on a few of the world’s largest occasions, just like the 2027 Ladies’s World Cup on Netflix.
“We’re at all times in search of artistic methods to construct our model and join with followers, to maintain fueling the fandom that comes from our nice exhibits, thrilling films, and may’t-miss dwell occasions,” stated Marian Lee, chief advertising officer at Netflix. “The recognition of our titles permits us to pierce the cultural zeitgeist in methods few others can, and an incredible partnership could make that even higher. We’re tremendous enthusiastic about creating attention-grabbing campaigns with AB InBev which are simply as distinctive, enjoyable, and artistic because the exhibits and flicks they help.”
