PalmPay has launched a N400 million festive rewards marketing campaign, providing customers money prizes and all-expense-paid worldwide journey for finishing up on a regular basis transactions on its app.
The marketing campaign, which runs from December 17, 2025, to January 8, 2026, is designed to reward routine banking actions with premium experiences. It additionally coincides with PalmPay’s annual Purple December model initiative, which highlights the corporate’s year-end buyer and neighborhood engagements.
On the coronary heart of the promotion is the PalmPay World Journey Carnival, an interactive card-collection expertise that permits customers to earn digital metropolis playing cards by finishing eligible transactions on the app. Contributors are required to gather 5 metropolis playing cards—London, New York, Dubai, Sydney and Cape City—which will be mixed right into a single World Card to unlock a share of the money prize pool.
In keeping with the corporate, customers who create a number of World Playing cards will earn a bigger share of the rewards, whereas extra playing cards will be swapped with pals and different PalmPay customers to finish extra units.
The marketing campaign additionally options free world journey rewards that are past money prizes. In every spherical, the highest two customers with the very best variety of eligible transactions of N100 and above, and who’ve at the least one World Card, will win an all-expense-paid worldwide journey.
Additionally, the journey bundle covers visa processing, return worldwide airfare, five-day resort lodging, meals, airport transfers, native transportation for scheduled excursions and chosen vacationer sights.
Equally, winners will emerge by a clear leaderboard system, with prizes credited robotically on the finish of every spherical on December 25, December 31 and January 8.
To take part, customers are required to finish duties resembling airtime purchases, information subscriptions, transfers and different specified transactions on the PalmPay app to earn metropolis playing cards. They’ll then swap playing cards with pals, mix them into World Playing cards to earn money rewards and improve their transaction quantity to climb the leaderboard for an opportunity to win the worldwide journey prize.
PalmPay famous that, strict measures have been put in place to make sure equity, warning that dishonest, use of bots, faux accounts or any type of manipulation would entice disqualification or account suspension.
The corporate added that the free journey prize is restricted to at least one per consumer all through the marketing campaign.
Talking on the initiative, PalmPay’s head of Advertising and Communication, Femi Hanson, stated the marketing campaign displays the corporate’s dedication to delivering worth past standard banking.
“This festive rewards marketing campaign is about turning on a regular basis banking into significant worth for our customers. With the World Journey Carnival because the headline activation, we’re reinforcing PalmPay’s promise of being the smarter strategy to financial institution, the place sensible monetary choices unlock greater alternatives,” Hanson stated.
