Nigerian singer, Divine Ikubor, popularly generally known as Rema, has defined the motive for his rebranding within the construct as much as the discharge of his sophomore album, ‘HEIS,’ final 12 months.
The singer rebranded by ditching his signature masks, Teddy bear, and embracing tattoos, smoking, and darker colors. He additionally modified his sound and aesthetics.
Talking on the one 12 months anniversary of his sophomore album on Thursday, Rema clarified that his rebranding, together with smoking, was simply an expression of artwork and never betrayal of his character as many presumed.
He defined that the controversial album cowl was impressed by Japanese anime collection Naruto character, Itachi Uchiha.
On his X deal with, he wrote, “HEIS, the Anniversary.
“I expressed numerous floor stage explanation why I launched this mission over a course of interviews when it got here out however, listed below are few “SYMBOLIC” particulars that wrap across the ENERGY of the mission I stored for myself however now, I’d wish to share.
“Contemplate this an Writer’s notice;
“The duvet was impressed by Itachi in Naruto. The Reality masked as phantasm, Love buried beneath what y’all thought was betrayal ( change of sound, smoking , appears, aesthetics & selection of coloration ).”
DAILY POST remembers that rapper Shallipopi additionally made related claims final 12 months when he said that he doesn’t smoke regardless of posing with cigarettes in his photos and movies.
He claimed that he makes use of cigarettes for aesthetics.
