MultiChoice, StarTimes, and different broadcast communication stakeholders have rejected a proposed pay-per-view mannequin for pay-tv.
MultiChoice Nigeria has lower the value of its DStv decoder in half, decreasing it from ₦20,000 to ₦10,000, as the corporate battles to reverse a steep decline in subscriber numbers.
The pay-TV large introduced the dramatic value discount on Tuesday, alongside a promotional marketing campaign geared toward attracting new clients and retaining present ones after dropping 1.4 million subscribers between March 2023 and March 2025.
In accordance with Chief Government Officer John Ugbe, the transfer types a part of the corporate’s ‘We Received You’ marketing campaign, which seeks to reward buyer loyalty and ship enhanced worth to subscribers.
“We need to guarantee our clients really feel appreciated and have entry to one of the best leisure day-after-day. The ‘We Received You’ marketing campaign is about making premium content material extra accessible and exhibiting that DStv gives one thing for everybody, not simply soccer followers,” Ugbe stated in an announcement.
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“By repositioning itself as a platform for day by day worth, DStv goals to encourage content material discovery throughout a wider array of genres, together with motion pictures, drama, youngsters’ programming, and information,” the assertion added.
“This implies extra channels, extra exhibits, and extra causes to tune in day-after-day,” the assertion added.
Moreover, the corporate introduced a promotional supply granting subscribers a free improve to the following DStv package deal tier once they pay for his or her present plan in full between June 16 and July 31, 2025.
MultiChoice maintained that each the value slash and the free improve initiative signify a response “to the noticeable financial influence on the on a regular basis lives of Nigerians.”
Beforehand, the corporate elevated its DStv and GOtv bouquet costs thrice inside 12 months — first in April 2023, adopted by one other hike in November 2023, and a 3rd introduced in April 2024, which took impact on Could 1.
