The Millat Group has secured South Africa because the host of the first-ever Skift Megatrends occasion on African soil, marking a significant strategic win for the nation’s tourism and hospitality sector.
The partnership will see the worldwide launch of Skift’s Africa Megatrends 2026 delivered at dawn on Desk Mountain on January 27, 2026, offering business leaders with unique, well timed entry to the world’s most influential journey intelligence report.
Skift Megatrends is extensively thought to be the annual compass for the worldwide journey business, shaping methods for airways, resort teams, tourism boards, buyers, expertise corporations, and policymakers. The 2026 version analyses the forces that can outline journey behaviour, market efficiency, and funding flows within the yr forward. This contains the financial and social mega shifts influencing client expectations, the subsequent section of AI adoption in journey, the redesign of vacation spot methods, and the structural modifications reshaping hospitality and aviation worldwide.
The Millat Group performed a decisive position in securing the occasion for Africa, positioning South Africa as a worldwide stage for brand new concepts, funding conversations, and executive-level tourism management. The partnership aligns with Millat’s technique to elevate Africa’s visibility in international tourism and join the continent to probably the most superior insights and developments shaping the worldwide market.
Hamza Farooqui, founder and CEO of Millat Group, mentioned that the partnership is a milestone for the continent.
“Millat is proud to carry Skift Megatrends to Africa for the primary time. That is greater than a launch occasion. It’s a assertion that Africa belongs on the desk the place international tourism technique is formed. The findings on this report information the choices of the world’s main journey corporations, and now these insights will likely be delivered right here, on our soil, in our time zone, with African leaders within the room. We wish the continent to have direct entry to the intelligence that influences funding, innovation, and alternative. Millat is dedicated to constructing an African tourism sector that’s aggressive, globally related and geared for development.”
Skift’s report provides deep worth to the African market at a essential second. As international journey demand recovers and aggressive pressures intensify, tourism boards and personal operators require high-quality knowledge to grasp shifting traveller behaviour, the rise of experiential itineraries, new digital reserving patterns, provide chain disruptions, and the evolving economics of resort growth.
For African locations, this intelligence helps refine advertising methods, establish development corridors, re-engage long-haul markets, and strengthen native funding pitches.
Rafat Ali, CEO and Founding father of Skift, mentioned the setting is symbolic.
“Launching Megatrends 2026 in South Africa displays the vitality, ambition, and management we see popping out of the continent. Millat Group has been instrumental in making this doable, and we stay up for unpacking the key themes of the yr forward with their companions and stakeholders.”
The dawn launch atop Desk Mountain will likely be attended by over 100 senior choice makers from throughout Africa’s journey, hospitality, and expertise sectors. Skift’s editorial and analysis leaders will current the 2026 Megatrends findings, adopted by a dialogue on how the developments apply particularly to Africa’s tourism development trajectory in 2026 and past.
