Kanekalon, artificial hair fiber, has grow to be deeply ingrained in African hair tradition, significantly in Nigeria, the place it is extensively used for braiding and different protecting types. Whereas its origins are Japanese, Kanekalon’s reputation in Africa, particularly for its use in braids, has created a major legacy.
In a media assertion by the Advertising Govt, Poku Kwarteng, in the course of the collaboration workshop occasion on the Moist Land Occasion Centre, Mudiaga Road, Warri in Delta state, mentioned Kanekalon artificial fiber is valued for its softness, manageability that makes it a staple in African hair salons and amongst people who embrace numerous braiding types.
The President of Igbudu Market Hair Plaiters Affiliation, IMHPA, Mrs. Onome Odioko in her opening speech welcomed Kanekalon and X- pression representatives whereas additionally noting the associations observe report of optimistic impressions based mostly on their successes within the enterprise and additional solicited their continued help and dedication for future alternatives.
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Kanekalon consultant, Mary Sia, expressed pleasure over the rousing welcome by the affiliation members on their first go to to Warri and likewise recommended the eager curiosity and present of unity and hospitality.
The Kanekalon Advertising Govt, Poku, talking in the course of the schooling session, gave particulars on the model’s product vary and technological improvements that supply each stylists and purchasers a dependable and versatile hair extension possibility.
He famous that the corporate’s legacy with roots in Japan, has operated in Africa for over 35 years with its core attributes in distinctive artificial hair fiber options equivalent to; smooth contact, ultra-lightweight, flame retardant, shampoo pleasant, quick-drying, and sizzling water set, positioning the model as a options supplier, not only a producer.
Poku, throughout the important thing spotlight of the workshop, launched the X- Pression New Gem Braid, a revolutionary product described as “certainly one of its form on this planet” with distinctive options like its water repelling high quality and ease of use permitting it to dry rapidly even after getting moist.
He emphasised that Kanekalon merchandise empower people to precise their creativity and private type by a big selection of hairstyles, creating financial alternatives for hair stylists, retailers, and distributors throughout the continent.
He concluded that the X-Pression New Gem Braid is a game-changer, with its raincoat like texture in your head, below the rain or within the swimming pool and might confidently be worn with out fear, it has the power to take care of type and luxury for over two months.
The X – Pression consultant, Mr. Raphael Owafemi, who moderated the interactive Q&A session disclosed that the New Gem Braid is available in 90 inches size of extensions, making it longer than most competing manufacturers.
In the course of the Product Testing and Creativity, stylists had been assigned into teams and given duties to craft hair types utilizing Kanekalon fiber merchandise and different merchandise to check for texture and ease of use.
The suggestions from the train nonetheless generated optimistic testimonials confirming the model’s unbeatable primary selection out there.
Mary Sia carried out a stay fire-retardant take a look at of the New Gem Braid product to the astonishment of the stylists who cheered the excellent function, underscoring the model’s dedication to security options.
Kanekalon gifted the primary 50 attendees with particular reward packs to assist instill a tradition of punctuality to future workshop occasions whereas stylists, assistant stylists, and fashions additionally carted away with prizes.
Poku, on a last word, whereas presenting the Enterprise Impression and Future Expectations of the collaboration workshop initiative reiterated that the corporate’s goal to deal with buyer ache factors and supply options to offer hair dressers a productive braiding expertise; and so long as they proceed to make use of X – Pression they’re a part of the Kanekalon household.
The 2025 Kanekalon collaboration workshops sequence was rounded off in Warri with X – Pression with a crowning second of the creativity showcase the place stylists made excellent hair types utilizing the New Gem Braid X – Pression product and the prime three stylists had been rewarded for his or her skilful exhibition.
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