Jumia has expressed optimism a few turnaround in its Egypt operations, citing restructuring efforts, rising weekly revenues, and expectations of sustained development into 2026, at the same time as competitors intensifies throughout key African markets.
Whereas talking on the firm’s fourth-quarter earnings name, Francis Dufay, CEO of Jumia, stated Egypt stays one in every of its most strategic markets, regardless of intense competitors and sluggish macroeconomic development.
“In Egypt, we anticipate to catch up as a result of we all know it received’t be a slow-growth nation. It’s clearly a aggressive market, and now we have large expectations for Egypt,” the CEO stated.
He famous that it has undertaken intensive restructuring within the North African nation, a transfer it says is already yielding outcomes.
“We consider now we have taken the best steps and made lots of restructuring, and we’re seeing income rising weekly. We hope this momentum continues into 2026,” Dufay stated.
Promoting and service provider development technique
As a part of efforts to diversify income streams, Jumia’s CEO disclosed that it expanded its sponsored merchandise providing in 2025, enabling medium-sized and smaller-priced distributors to promote extra successfully on its platform.
The initiative is aimed toward enhancing service provider visibility, driving conversion, and boosting total market exercise, notably amongst small and medium-sized enterprises (SMEs), which account for a major share of sellers throughout Jumia’s African markets.
Dufay additionally reaffirmed its aggressive edge in partnering with worldwide manufacturers, citing its scale, logistics infrastructure, and attain throughout a number of African nations.
“We consider now we have an edge with worldwide manufacturers and our attain,” he stated.
Aggressive stress from Temu eases
Whereas talking on competitors, Dufay stated the market impression of Temu, a Chinese language e-commerce big, is starting to melt, notably in Nigeria and Ghana, the place Temu has been aggressively increasing.
“We’ve got seen Temu lively in Nigeria and Ghana, however we’re seeing the stress lowering,” he famous, attributing the shift partly to elevated scrutiny by native regulators and the introduction of recent regulatory frameworks aimed toward strengthening oversight of cross-border e-commerce and defending native companies.
“Native regulators are wanting into it, and there’s a new regulation,” Dufay stated.
Outlook for 2026
Wanting forward, Jumia’s CEO stated the agency stays cautiously optimistic about 2026, banking on improved operational effectivity, promoting income development, and stabilising competitors to drive efficiency.
He added that its focus will stay on strengthening core markets, enhancing unit economics, and deepening partnerships with each world and native retailers to realize sustainable development.
