A partnership between BrandSA and Netflix celebrates and showcases South Africa’s vibrant cultures in a movie that highlights the nation’s sights.
In anticipation of the upcoming G20 Summit, the initiative options famend South African comic, Jason Goliath, who assumes the mantle of the ‘unofficially, official’ Minister of Enjoyment whose activity it’s to welcome guests and G20 delegates, highlighting the nation’s sights.
The collaboration highlights the breadth of South Africa’s film-friendly cities, coastlines and landscapes, and the artistic expertise that brings them to life.
By connecting viewers to locations they’ve already seen on display screen, the movie goals to encourage journey, assist native companies and crews, and highlight the nation’s world-class manufacturing ecosystem.
It additionally offers world audiences a style of South African tradition, languages, meals, music, and artistic spirit.
A celebration
“By means of this partnership, we proudly carry to life the spirit of Model “South Africa”, a nation outlined by innovation, unity, ubuntu and hope.
“Collectively, we’re amplifying South Africa’s extraordinary journey from the shackles of racial segregation to freedom, democracy, and the safety of human rights.
“As world consideration turns to our shores, we have fun a land of pristine magnificence and boundless alternative, residence to humble, hospitable, and caring folks whose resilience, creativity, and optimism proceed to encourage the world”, says Neville Matjie, CEO of Model South Africa.
Extra more likely to journey to SA
Beforehand, a survey performed by Netflix discovered that after watching South African content material, world audiences had been 3.1 instances extra more likely to make South Africa their primary journey vacation spot.
It additionally discovered that they might be 5.6 instances extra more likely to study an area language.
The content material made world audiences wish to study extra about South African tradition, meals, music, languages and expertise the magnificent landscapes and areas that make South Africa distinctive.
SA tales resonant
“South Africa’s tales and areas resonate with audiences world wide,” stated Shola Sanni, Netflix director of public coverage for sub-Saharan Africa.
“Our collaboration with Model South Africa, that includes phenomenal native expertise corresponding to Jason Goliath, is a supply of delight because it not solely spotlights extraordinary South African areas, meals, arts and music scene however its outstanding folks.
“This initiative additional strengthens our dedication to sharing genuine South African tales, expertise, and the nation’s dynamic tradition with our world viewers via Netflix.”
The video will roll out throughout Netflix and Model South Africa channels and choose accomplice platforms with sensible steering to discover South Africa responsibly.
