The Irishman Whiskey was just lately launched into Nigeria’s market. On this interview, Mr. James Kilgannon, International Model Ambassador of the model speaks on why it was launched into Nigeria, Africa’s largest market
1. Why did The Irishman select Nigeria as its African entry level?
Kilgannon: Nigeria is the place tradition meets scale. It’s younger, energetic, and influential. What occurs right here usually units the tempo for the continent. Beginning our African journey in Nigeria made sense, as a result of whenever you join right here, you join with Africa.
2. What particular developments within the Nigerian spirits market influenced your choice?
Kilgannon: Nigerians are buying and selling up. They’re selecting premium labels, not solely forthe style, however for the story behind them. That need for authenticity and heritage is strictly what The Irishman brings.
3. Many worldwide whiskey manufacturers are already current. What makes The Irishman completely different?
Kilgannon: The Irishman doesn’t chase mass manufacturing. It’s small-batch, fastidiously made, and rooted in custom. We carry craft and character to the glass. Folks aren’t solely consuming whiskey, they’re consuming historical past and that’s our edge.
4. Are you able to stroll us by the heritage and story of The Irishman Whiskey?
Kilgannon: The Irishman was born in County Carlow by Bernard and Rosemary Walsh, who needed to revive Irish whiskey to its premium place on the planet. From single malts to aged blends, each bottle tells that story of delight, endurance, and craftsmanship. An fascinating contact you’ll discover on our bottles is the braille inscription on the entrance label. It wasn’t a advertising choice. Bernard added it as a tribute to his late grandfather, Jack Walsh, giving the model a private layer of which means that goes past the liquid itself.
5. Nigeria is understood for a vibrant social and nightlife tradition. How do you intend to plug into that?
Kilgannon: Nigeria is alive at evening whether or not its Lagos, Abuja, Enugu or Port Harcourt, every metropolis has its rhythm. Our plan is to plug into these areas the place tradition occurs: tastings, life-style collaborations, and experiences that match the aspirations of customers right here. And as we develop throughout Africa, that very same power will information us.
6. Past premium style, how vital is storytelling in positioning a model like yours?
Kilgannon: Storytelling is every thing. Folks don’t purchase whiskey alone—they purchase into the tradition behind it. The Irishman carries Irish heat and custom, values that join simply with how Africans, from Nigeria to South Africa to Kenya, have a good time and share.
7. What alternatives does your entry open up for Nigerian distributors and commerce companions?
Kilgannon: That is about constructing, not simply promoting. We’re giving distributors and retailers entry to a model with world recognition and the dedication to develop the class collectively. Nigeria leads that effort, however the partnerships we construct right here will form our footprint throughout Africa.
8. In case you might describe The Irishman expertise in a single sentence to Nigerian customers, what wouldn’t it be?
Kilgannon: The Irishman is clean style, true custom, and shared celebration with family members and an expertise made for Nigeria and prepared for Africa.
