“The way you say you’re keen on me, you ain’t put me in Chanel?” This catchy refrain from South African pop sensation Tyla’s newest single, “Chanel,” has been on repeat since its launch. Not solely does the track showcase Tyla’s unimaginable vocal expertise, however it additionally serves as a stunning homage to one of the iconic style manufacturers on the earth. Past the music, there’s one other star within the video, which is Chanel itself.
Based in 1910 by the legendary Coco Chanel, the model has grow to be synonymous with magnificence and innovation. For over a century, Chanel has set the usual for luxurious style, revolutionising girls’s clothes and niknaks. Regardless of a current dip in shopper sentiment, as famous by Vogue Business, Chanel stays a number one model within the trade.
With Matthieu Blazy getting into the artistic helm, the model appears poised for a revitalisation, probably reclaiming its place on the forefront of the style world.
The Yung Miami Controversy
After all, a brand new Tyla launch wouldn’t be full and not using a little bit of drama. Simply hours after Tyla introduced “Chanel” on social media, Yung Miami of Metropolis Ladies accused her of stealing her concept. We reported that Yung Miami claimed she had an identical observe, “Take Me To Chanel,” within the works and recommended that Tyla’s timing was suspicious. She even quoted Tyla’s “Put me in Chanel” line on X (previously Twitter), saying, “Let’s discuss it!!!”
Tyla, nonetheless, appeared unfazed. The singer let the music and the visuals converse for themselves, and what she delivered was a three-minute style fantasy drenched in classic Chanel.
Breaking Down Each Chanel Look in Tyla’s “Chanel” Music Video
Tyla is not any stranger to serving unforgettable style moments. From her sculptural Balmain “sand gown” on the 2024 Met Gala to her nude corset robe on the VMAs, she’s all the time dressed to make a press release. Within the “Chanel” music video, she takes issues to a different degree totally. Styled by Ronnie Hart, each outfit within the video (sure, actually every bit) is Chanel, aside from a single Hanes tank prime.
Right here’s a breakdown of the jaw-dropping appears:
Look 1: Chanel Bomber Jacket and Equipment
Within the opening scene, Tyla dances round a pristine white room in a classic FW1991 Chanel quilted bomber jacket designed by Karl Lagerfeld, initially modelled by Linda Evangelista and Christy Turlington. She completes the look with layered chain belts, gun motif bangles, and a 2009 Chanel belt repurposed as a bracelet.
It’s daring, luxurious, and dripping in ‘90s angle, the type of look solely Tyla might make really feel effortlessly present.
READ ALSO: Tyla Joins Glamour’s Women of the Year List: From Johannesburg to Global Icon
Look 2: The Monochrome Second
The second scene shifts to a greyer, moodier palette. Tyla seems in a white mismatched crop prime and black-and-white shorts, accessorised with a Chanel SS13 hula hoop bag (sure, that viral one), SS06 wrap heels, and chinchilla fingerless gloves. It’s playful, irreverent, and pure Chanel.
Look 3: Color and Playfulness
On this scene, Tyla lastly embraces color by sporting a mixture of Chanel SS93, Resort 2007, and a SS03 emblem necklace.
tyla sporting a chanel s/s 1993 bustier by karl lagerfeld within the aerin moreno-directed “chanel”, styled by ron hartleben pic.twitter.com/OXLI8u9iYI
— Nathan (@muglerize) October 24, 2025
She dances round a large pink stiletto prop, bringing a way of enjoyable and confidence that completely matches the track’s cheeky tone.
Look 4: The Glowing Finale
For the ultimate look, Tyla wears a Chanel SS95 waist belt, a uncommon sequined mini skirt, a Gripoix gold necklace, and crystal-embellished sandals. It’s high-glamour Chanel with a youthful twist.
scene d in chanel ss95 waist belt + uncommon sequined mini skirt + gripoix gold necklace necklace + crystal sandal
— the Hanes tank ties all of it collectively pic.twitter.com/WYC3wRLBye— ѕαlσмe (@NIYMUSE) October 24, 2025
READ ALSO: 10 Genius Ways Halle Bailey Has Styled Her Locs From Mermaid Braids to Sculpted Buns
The “Chanel” Promo Seems
Tyla’s stylist, Ronnie Hart, revealed to Vogue that sourcing these items was a near-impossible process.
“The rental prices for this stuff are astronomical, and I defined I had a fraction of that, they usually actually believed in it and let me get away with homicide,” Hart shared. “It was emotional to see a few of these items I’d been obsessive about since I used to be little. These are museum-quality Chanel objects, belts value $20,000 every, iconic Karl Lagerfeld leather-based items, they usually trusted me with them.”
Hart defined that each single piece within the video was Chanel, even the undergarments, aside from that one Hanes tank Tyla wears within the black void scene. “That tank was intentional,” he added. “It’s Tyla. It’s what makes the video hers.”
Earlier than the video even dropped, Tyla teased followers with promo pictures styled by Ronnie Hartleben, sporting Chanel SS05 denims and a classic Chanel choker.
To supply the classic items, Hart and his group went on a worldwide treasure hunt, DM’ing collectors, emailing obscure contacts, and even connecting with boutiques like Anthology of Model and Classic Heritage.
