A function from the “In My Corner” marketing campaign a platform the place actual friendship turns into actual energy.
There are friendships that textual content you whenever you’re down. After which there are friendships that pull up, uninvited however deeply wanted, when the lights are off and the stage is empty.
That’s the form of bond Ivie Osula and Jokotade Shonowo share a strong, artistic sisterhood constructed on authenticity, shared imaginative and prescient and an unstated “I’ve obtained you” that doesn’t want applause.
On the coronary heart of this 12 months’s In My Corner campaign — an initiative spotlighting girls who select collaboration over competitors their story unfolds not simply in trend and pictures, however in deep, mutual help.
What Is “In My Nook”?
In My Corner is greater than a marketing campaign, it’s a motion. A visible and storytelling expertise created by girls, for ladies, to have fun the friendships and mentorships that anchor us. By means of highly effective portraits, sincere conversations, and a lens targeted on group, the marketing campaign paperwork the actual relationships behind success those that hardly ever make the headlines, however all the time form the journey.
Meet the Ladies Behind the Story
Ivie Osula is the founding father of @DWLonline, a luxurious trend model reshaping the narrative round energy dressing for contemporary African girls. Her designs are intentional — each sew a declaration of power and softness, woven collectively.
Jokotade Shonowo is the founding father of @Poshclick, a artistic studio capturing ladies and men as they’re daring, susceptible, regal. Her lens doesn’t simply see magnificence; it reveals reality.
Collectively, they’re redefining what it means for ladies to be in one another’s corners not simply in principle, however in motion.
Extra Than Only a Second — It’s a Motion
In an business that usually rewards rivalry, Ivie and Joko select one thing completely different. They type one another’s goals. Shoot one another’s visions. And stand side-by-side as they climb.
Their friendship isn’t performative, it’s purposeful. Inbuilt quiet moments. Sealed by way of belief. Strengthened by shared ambition and mushy landings.
Whether or not they’re working late on marketing campaign visuals or sharing silent help between shoots, what they’ve constructed is a residing instance of what In My Corner champions: sisterhood as technique, friendship as gasoline.
A Toast to the Actual Ones
This Worldwide Friendship Day, we have fun the ladies who present up when the cameras aren’t rolling. Who maintain the ladder whilst you climb. Who don’t compete together with your mild, they mirror it again at you.
As a result of whenever you’ve obtained somebody in your nook, you don’t simply survive.
You soar.
To remain engaged with In My Nook, comply with@InMyCornercampaign for the most recent conversations. For Ivie’s work in trend, go to @DWLonline and for Joko’s images, discover @Poshclick.
The journey continues, and In My Nook is right here to remind us, each girl has a narrative price telling.
