For those who’ve ever shared a hyperlink on X and observed that your submit didn’t carry out in addition to your standard tweets, it will curiosity you. Many Nigerian creators, entrepreneurs, and companies have struggled with the identical difficulty. However now, X (previously Twitter) is testing a brand new replace that may lastly make hyperlink posts extra participating, beginning with iOS customers.
What’s Altering on X
Based on X’s Head of Product, Nikita Bier, the platform is testing a brand new hyperlink expertise to assist creators get extra engagement on posts that embody hyperlinks. Beforehand, posts with hyperlinks had decrease attain as a result of as soon as customers clicked a hyperlink, they left the app, and the net browser lined the submit. That meant folks usually forgot to love, reply, or repost, leaving X with fewer engagement alerts.
With this new take a look at, when somebody clicks a hyperlink, the submit will now collapse to the underside of the display as an alternative of disappearing utterly. This implies you possibly can nonetheless react to the submit whereas studying the linked article or web site. Basically, X needs to make it simpler for customers to work together with creators’ content material even whereas looking exterior hyperlinks.
Why Hyperlink Posts Battle on X
For years, creators have observed that posts with exterior hyperlinks appear to carry out poorly. That’s as a result of social media algorithms sometimes favor content material that retains customers throughout the app. Every time a consumer clicks a hyperlink and leaves, engagement on that submit stops; no likes, no replies, no reposts.
In Nigeria, this has been an enormous downside for content material creators, tech influencers, bloggers, and small business house owners who depend on X to drive site visitors to their web sites, YouTube channels, or on-line shops. Many have needed to discover inventive methods round it, like utilizing screenshots, shortening hyperlinks, or including the hyperlink in a follow-up submit.
This new function would possibly change that dynamic by serving to hyperlink posts get fairer engagement with out punishing creators for sharing exterior content material.
How the New Hyperlink Expertise Works
We're testing a brand new hyperlink expertise, beginning on iOS — to make it simpler on your followers to have interaction together with your submit whereas looking hyperlinks.
For creators, a standard criticism is that posts with hyperlinks are inclined to get decrease attain. It is because the net browser covers the submit and… pic.twitter.com/oWraLpPwji— Nikita Bier (@nikitabier) October 19, 2025
Right here’s the easy model: whenever you faucet a hyperlink in a submit, X opens the hyperlink in an in-app browser as standard. However this time, as an alternative of the submit disappearing behind the net web page, it stays seen on the backside of your display. You possibly can nonetheless like, reply, or repost when you browse the web page.
For creators, this implies extra engagement and visibility. For X, it means extra correct alerts about which posts folks really discover fascinating. It’s presently being examined on iOS, however many count on it to roll out to Android and desktop customers quickly if the experiment goes properly.
How To Make the Most of It
Despite the fact that the replace helps enhance hyperlink engagement, creators will nonetheless must make their posts stand out. Listed here are some sensible methods to optimise your posts on X:
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Write a powerful caption — Make certain your caption is smart by itself. It needs to be compelling sufficient to attract folks in, even earlier than they click on the hyperlink.
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Add visuals — Pair your hyperlink with a picture, quick video, or meme to seize consideration.
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Use related hashtags — For Nigerian audiences, tags like #NigerianCreators, #TechInNigeria, #XUpdate, or #DigitalMarketing may also help your submit attain extra customers.
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Put up throughout peak hours — Early mornings (7–9 a.m.) and evenings (7–10 p.m.) are when most Nigerian customers are on-line.
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Interact again — Reply to feedback and quote reposts to maintain your submit lively and visual for longer.
These small steps may also help creators maximise visibility and benefit from the brand new X hyperlink expertise.
Nonetheless in Testing — What You Ought to Know
In the mean time, the brand new hyperlink function remains to be being examined on iOS. Which means not everybody will see it but. X is probably going gathering suggestions from early customers to refine the design earlier than increasing it globally.
For those who don’t have entry but, don’t fear, proceed experimenting with inventive link-sharing strategies whereas retaining your captions robust and fascinating. It’s additionally an excellent time to observe how your posts carry out and regulate your technique as soon as the replace reaches you.
The Larger Image; Why X Is Doing This
This isn’t only a random replace. It’s half of a bigger shift in how X needs to deal with engagement and content material discovery. Elon Musk’s long-term objective for X has been to show it into an “all the pieces app”, a single platform for communication, content material, finance, and leisure.
To realize that, X wants to ensure customers keep on the app longer and work together extra with posts. By retaining hyperlink posts seen and interactive, the platform ensures that creators don’t lose out on engagement when sharing exterior content material.
For Nigerian creators, that’s a constructive signal. Increased engagement can imply higher attain, stronger viewers loyalty, and probably extra model offers or monetisation alternatives.
What This Means for the Way forward for Hyperlink Sharing
This new hyperlink expertise might reshape how creators and types share content material on X. As an alternative of getting to decide on between engagement and site visitors, creators would possibly lastly get each.
For a lot of Nigerians utilizing X to construct communities, promote manufacturers, or share data, this might open up new potentialities for storytelling, advertising and marketing, and progress.
Nonetheless, the important thing stays the identical: high quality content material. X’s algorithm continues to prioritise posts that folks work together with, no matter format. So, even with this replace, your caption, tone, and timing nonetheless matter.
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This replace might sound small, nevertheless it has a big impact for creators who depend on link-based content material. For Nigerian customers, from startup founders to social media managers, it means a fairer likelihood to develop and join with audiences on X.
For those who’re somebody who shares weblog posts, occasion pages, or model hyperlinks, hold an eye fixed out for this new function. It might change how your followers have interaction together with your content material and the way your posts carry out general.
The period of hyperlink posts being ignored on X would possibly simply be coming to an finish.
