Launching in Lagos, Nigeria, this occasion marks the start of a continent-wide motion to raise African ladies in music.
Hennessy is proud to affix two-time GRAMMY® Award-winning artist and international phenomenon, Tems, to have a good time the launch of the Main Vibe (LVI) Initiative in Lagos, Nigeria. Held on August eighth and ninth, the two-day occasion marks the start of a daring new chapter in Hennessy’s long-standing dedication to music and tradition in Africa.
Impressed by Tems’s personal journey within the music trade, the Main Vibe Initiative goals to champion the subsequent technology of feminine artists, producers, songwriters, and music professionals, rising illustration inside all areas of music throughout the continent and past. With Hennessy as a lead associate, this formidable programme kicks off with an immersive occasion in Lagos—Tems’s hometown—that includes curated workshops, networking moments and panel discussions, led by top-tier expertise from throughout the worldwide and African music industries.
I’m excited to associate with Hennessy in bringing this initiative to life, supporting proficient younger ladies in music as they discover their voices, embrace their energy, and form the way forward for the trade throughout Africa and past, mentioned Tems.
Born Temilade Openiyi, Tems rose to international prominence by way of a collection of breakthrough moments that showcased her distinct sound and highly effective voice. Her 2024 debut album, Born within the Wild, cemented her repute as probably the most revolutionary and influential artists of her technology.
“Her imaginative and prescient, expertise, and objective align deeply with Hennessy’s legacy of championing those that push boundaries and redefine the world round them. We’re honored to assist the Main Vibe Initiative and to proceed empowering African communities and cultures, mentioned Vincent Montalescot, Hennessy International Chief Advertising Officer.
Hennessy’s partnership with Tems builds on the model’s decades-long historical past of supporting music and inventive expression globally and on the continent. From Hip-hop to Afrobeats and past, Hennessy continues to face beside the artists and communities that form tradition. In Africa, the Maison has deepened its dedication by way of significant initiatives like Within the Paint and now, with the Main Vibe Initiative, is taking a targeted step towards amplifying ladies’s voices in music.
With the Lagos launch as a strong first step, the Main Vibe Initiative will broaden throughout Africa and globally – making a cross-continental community of empowered ladies able to form the way forward for African music.
About Hennessy
Based on Richard Hennessy’s pioneering spirit and with a legacy of over 260 years, the model spans over 160 nations, however stays rooted within the Charente area in France. Past its iconic cognacs, Hennessy embraces cultural collaborations, evidenced by way of its many partnerships with visionary artists from all over the world. Through the years, Hennessy has labored with cultural icons in design, artwork, style and music to have a good time a various vary of creativity to mirror the multi-faceted nature of the model and to deliver to life the Hennessy cognac’s versatility. Hennessy has been current for over a century on the African continent.For additional info, serves and collaboration particulars, please go to Hennessy.com or observe @Hennessy on Instagram.
About Main Vibe Initiative
The Main Vibe Initiative is a groundbreaking platform based by GRAMMY® Award-winning artist Tems to assist, join and amplify ladies in music throughout Africa. Born from Tems’ journey as a self-taught artist with a give attention to driving change, the initiative presents coaching, mentorship, trade entry, and group for ladies in music in Africa, whereas aiming to broaden its attain in future editions. With a mission to shut the gender hole within the music trade, the Main Vibe Initiative builds pathways for ladies to rise. It’s a motion, it’s a community. It’s a wave constructed for ladies by ladies, from the continent to the world.
About Tems
Tems is a groundbreaking international phenomenon with over 90 award nominations—from the Grammys to the Oscars—and lots of wins together with two Grammys, 4 BET awards, 4 NAACP Picture awards, an ELLE UK Fashion, Billboard’s Girls In Music Breakthrough Award and extra. As the primary African girl to notch 5 Billboard hits, she’s amassed over 5 billion streams worldwide throughout all platforms and 300M YouTube views. Tems has graced the varied covers equivalent to The Lower, Dazed, Essence, ELLE, GQ Hype, The Face, Sunday Instances Fashion and extra. Acknowledged in Time Journal’s Subsequent 100 and Forbes Africa 30 Below 30, she’s additionally been celebrated by trade titans like J. Cole, Kendrick Lamar, Rihanna, Justin Bieber, and Beyoncé. It’s clear Tems’ affect stretches far past her record-breaking music.
For press inquiries, interviews, and property, please contact:
Hennessy
Aïda-Marie Sall
Moet Hennessy Nigeria
Osato Evbuomwan
Main Vibe Initiative
Pleasure Teddy
Senior PR & Advertising Supervisor, FOLA PR
pleasure@folapr.com
