Hennessy Cypher 2025 spotlights pan-African and international artists in a robust new expression of sound, model and storytelling.
Hennessy, the world’s main cognac model and a longstanding champion of music, has simply dropped the much-anticipated Hennessy Cypher 2025. This launch affirms Hennessy’s function on the forefront of world sound: one which efficiently blends Hip-Hop, Amapiano and Afrobeats for the primary time ever.
That includes a robust mixture of artists from South Africa, Nigeria, Kenya, Ghana, Tanzania and the UK, this 12 months’s Cypher is a pan-African and diaspora collaboration that locations Hennessy as soon as extra on the forefront of cultural innovation and sound evolution.
The Hennessy Cypher 2025 represents a singular mix of feats: it’s a genre-fusing, gender-inclusive and boundary-breaking musical expertise designed to showcase Africa’s international affect and have a good time the range of expression. It additionally echoes the model’s ‘Made for Extra’ philosophy, a perception that when creativity meets tradition, the result’s at all times larger than the sum of its elements.
For the primary time, the Cypher options feminine artists whereas merging Amapiano, Afrobeats and Hip-Hop right into a single observe. This daring transfer displays each the richness of Africa’s evolving soundscape and Hennessy’s dedication to elevating underrepresented voices and redefining the idea of what a Cypher will be. Six artists broadly recognized for his or her distinctive sound and elegance take centre stage: Kabza De Small, Femi One, Ms Banks, Blaqbonez, Jaivah and Joey B.
At its core, the Hennessy Cypher is about creativity and keenness for music,” says Vincent Montalescot, Hennessy’s international Chief Advertising Officer. “It’s a true collective play, uniting artists who’re disrupting genres and shaping tradition, throughout Africa and past. As a grasp blender of expertise and imaginative and prescient, Hennessy continues its long-standing relationship with Africa and reaffirms its dedication to championing African creativity on a worldwide stage”
The music video for Cypher 2025 unfolds contained in the Hennessy Home, a metaphorical mansion the place every room represents a special style, rhythm and cultural motion. This symbolic artistic idea brings to life the concept of co-existence over competitors, the place Hip- Hop, Amapiano and Afrobeats reside aspect by aspect in a single visible and musical area.
Directed and produced in Cape City, South Africa, the Hennessy Home turns into a canvas for multi- cultural sound and continental vogue, transitioning from room to room in a smooth journey via a various musical panorama.
For over 50 years, Hennessy has been woven into the DNA of Hip-Hop. From Tupac to Snoop, Nas to Drake, the model has been name-checked in over 4,000 songs, making Hennessy probably the most talked about spirit model in music historical past.
Expertise the 2025 Hennessy Cypher right here: https://bfan.link/hennessy-cypher
From South Africa, Kabza De Small is globally recognised because the King of Amapiano.
A pioneer of the style, he was South Africa’s most-streamed artist on Spotify in 2020 and 2024 and just lately produced for worldwide artists like Drake and 21 Savage for his or her It’s a Blur tour. Within the Cypher, he brings the genuine pulse of township sound, grounding the style in native roots whereas elevating it to international status.
Representing Kenya, Femi One is a trailblazing rapper recognized for her Swahili bars and fearless commentary. She gained Greatest Feminine Rapper on the AFRIMA 2022 Awards and rose to fame with the viral hit Utawezana. Within the Cypher, she brings sharp lyricism and cultural authority, making historical past as one of many two first feminine artists and the primary East African girl to take the Cypher stage.
Born within the UK to Nigerian and Ugandan mother and father, Ms Banks represents the fusion of diaspora id and UK rap. She has collaborated with artists like Nicki Minaj and Cardi B and carried out at Glastonbury, constructing a status as a fierce lyrical power and elegance icon. Within the Cypher, she brings daring bars and worldwide power, changing into one of many two feminine artist and the primary UK-based expertise, to characteristic within the collection.
From Nigeria, Blaqbonez is understood for his genre-fluid sound mixing hip-hop, Afrobeats and pop. His critically acclaimed album Emeka Should Shine included collaborations with Ludacris and he’s earned a spot on Rolling Stone’s Prime Albums listing, featured in its listing of fifty Hip-Hop innovators shaping the style. Within the Cypher, he delivers sharp wit and boundary-breaking lyricism, representing a daring new voice in African rap.
Jaivah is a rising star from Tanzania recognized for fusing Amapiano, Bongo Flava and Afrobeats. His 2023 breakout hit Soup grew to become a regional anthem and his newest single Kautaka is gaining traction throughout Africa, together with Nigeria. Within the Cypher, he brings experimental power and East African flavour, increasing the sonic map of the efficiency.
Hailing from Ghana, Joey B is a rapper and singer celebrated for his easy fusion of Hip-hop, R&B and Afrobeat. He’s gained a number of awards on the Vodafone Ghana Music Awards and has collaborated with heavyweights like Sarkodie, King Promise and Mr Eazi. Within the Cypher, he brings his signature cool and cultural fluency, bridging underground edge with mainstream enchantment.
CREDITS
Cypher music video directed and produced by Human Studio in Cape City; styled by Bee Diamondhead.
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ABOUT THE HENNESSY CYPHER
First launched in Nigeria in 2011, the Hennessy Cypher has developed into a robust platform for musical innovation and cultural storytelling throughout Africa and now the world. Recognized for spotlighting the continent’s most disruptive voices, the Cypher celebrates lyrical mastery, daring expression and the spirit of progress.
Every year, the Hennessy Cypher brings collectively a curated lineup of artists who’re shaping the way forward for sound, providing them an area to precise, collaborate and symbolize their distinctive identities on a worldwide stage.
The Hennessy Cypher is an announcement of Hennessy’s ongoing dedication to African excellence, cultural development and the artwork of mixing music, model and storytelling.
ABOUT HENNESSY
Based on Richard Hennessy’s pioneering spirit and with a legacy of over 250 years, the model spans over 160 nations, however stays rooted within the Charente area in France. Past its iconic cognacs, Hennessy embraces cultural collaborations, evidenced via its many partnerships with visionary artists from all over the world.
Through the years, Hennessy has labored with cultural icons in design, artwork, vogue and music to have a good time a various vary of creativity to replicate the multi-faceted nature of the model and to carry to life the Hennessy cognac’s versatility.
For additional info, serves and collaboration particulars, please go to Hennessy.com or comply with
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