As Nigeria’s small and medium companies proceed to navigate the complexities of digital transformation, one native platform known as Haayaa is making a case for homegrown options for the SMEs and MSME sector.
Haayaa, developed by a trio of Nigerian founders, quietly alerts a shift in how digital infrastructure for enterprise is imagined, constructed, and deployed throughout native markets.
Haayaa is an all-in-one e-commerce platform providing easy-to-use customisable enterprise instruments that assist people and SMEs scale their companies.
Within the final decade, Nigerian companies notably within the retail and commerce sectors have leaned closely on social media, instantaneous messaging, and private belief to promote, observe, and handle buyer relationships. However as demand grows, these strategies should not sustainable.
In accordance with Kene Aniekwena, co-founder and Chief Working Officer at Haayaa, “What we discovered wasn’t only a know-how hole, it was a techniques hole. Companies weren’t failing as a result of they didn’t know the best way to promote. They had been struggling to remain organised. They had been spending extra time managing operations than rising.”
Haayaa is positioned to unravel that with a business-first strategy.
This imaginative and prescient got here to life on the current Haayaa 2.0 Launch Occasion in Abuja, the place entrepreneurs and creators gathered to expertise the subsequent evolution of the platform.
It was a glimpse into the way forward for digital enterprise administration for Nigerian SMEs, unveiling Haayaa’s redesigned interface, improved performance, and expanded characteristic set. From interactive product demos to partaking conversations about digital infrastructure, the launch captured Haayaa’s dedication to empowering enterprise homeowners with accessible instruments that mirror the realities of native commerce. Attendees skilled first-hand the platform’s new additions, together with the No-Code Web site Builder, Built-in Logistics, Native Fee Assist, POS (Level of Gross sales ) and Workers Entry Accounts, which redefine accountability and belief in small enterprise operations.
At its core, Haayaa 2.0 is an try at what many startups within the area are nonetheless grappling with, contextual innovation. Relatively than recreate Western e-commerce fashions, Haayaa leans into the best way Nigerian companies truly function: from managing gross sales throughout a number of channels to coping with unreliable infrastructure. One of the crucial urgent however hardly ever addressed issues in native commerce is theft and lack of transparency amongst employees. Many enterprise homeowners function on belief, typically blind belief, handing over bodily shops or social media DMs to workers with little visibility into precise transactions. Haayaa 2.0 introduces Workers Entry Accounts, a characteristic that enables enterprise homeowners to assign gross sales roles to employees whereas monitoring each transaction in real-time. House owners can see who bought what, when it was bought, and thru which channel. It’s real-time accountability that empowers enterprise homeowners to delegate with confidence.
What Haayaa is doing goes past constructing a platform, it’s redefining what digital infrastructure means for Nigerian markets. The platform is poised to revolutionize enterprise infrastructure by rooting its innovation within the lived realities of Nigerian companies.
It’s evolving into the spine of casual and semi-formal commerce throughout the nation with options that assist native funds, no-code web site setup, built-in logistics, and community-based promoting.
Haayaa’s ethos is one in every of quiet transformation. It doesn’t search to “disrupt” as a lot because it seeks to allow. It doesn’t drive companies to desert how they work, it enhances these methods with construction, perception, and effectivity.
