Knorr, Nigeria’s main seasoning model, marked this yr’s World Jollof Day 2025 with a marketing campaign that celebrated each the style of Jollof and the numerous tales and traditions behind it. By “Knorr World Jollof – Jollof Your Approach: Your Story, Your Pot,” the model invited Nigerians to indicate how Jollof is made, and loved in their very own distinctive approach.
To kick off the marketing campaign, 19 creators and collaborators, all co wing(wo)males of Knorr, shared their private Jollof tales, opening their pots and hearts to indicate how the dish takes on totally different flavours, meanings, and traditions throughout households. From childhood recollections to fashionable kitchen twists, these tales sparked conversations that shortly unfold throughout social media, inspiring followers in every single place to hitch in by means of the Jollof Your Approach with Knorr Problem.
Knorr obtained a plethora of entries, every one exhibiting that whereas each Jollof pot is totally different, it brings folks along with Knorr on the coronary heart of those moments. The winners of the Problem will obtain specifically curated Wingman Bins, guaranteeing that the celebration carries on lengthy after World Jollof Day.
Talking on the affect of the marketing campaign, Damilola Dania, Meals Demand Creation Lead, Unilever Nigeria Plc, stated, At Knorr, we’ve got at all times believed that meals is greater than what’s on the plate; it’s tradition, reminiscence, and group. This yr’s World Jollof Day confirmed that once more in a robust approach. What we noticed was that no two Jollof pots are the identical, but each single one carries that means. That’s the fantastic thing about meals — private, cultural, and social suddenly. We’re proud to have supported all of those tales because the kitchen wingman, including flavour to the tales that matter most.
With this marketing campaign, Knorr reaffirmed its function in sparking cultural conversations round meals, group, and id. The 2025 celebration of World Jollof Day as soon as once more proved that Jollof is not only a meal — it’s a shared story, and Knorr is at all times there to make it tasty and memorable.
