Hollywood is as soon as once more turning the Tremendous Bowl into its strongest movie-marketing stage of the yr. As Tremendous Bowl LX approaches, main studios are lining up trailers for a few of their most anticipated releases, betting that no viewers delivers consideration fairly like sport day.
In accordance with business stories, Disney, Common, and Paramount are anticipated to dominate the published’s premium industrial slots. In the meantime, a number of main gamers, together with Netflix, Apple, Amazon/MGM, and Sony, are sitting this one out fully, signaling a continued shift in how studios weigh blockbuster visibility towards ballooning promoting prices.
Disney Brings Star Wars Again to the Tremendous Bowl
Disney is anticipated to air a trailer for The Mandalorian & Grogu, marking the primary theatrical Star Wars launch since 2019’s The Rise of Skywalker. Initially developed as a Disney+ spinoff, the mission underscores Lucasfilm’s renewed push towards theaters after years of streaming-first technique.
As well as, Disney might use its Tremendous Bowl second to tease Toy Story 5, Pixar’s subsequent chapter in its flagship franchise, slated for a summer season launch. Notably absent, nevertheless, shall be Marvel Studios. Regardless of a packed slate, Disney just isn’t anticipated to debut footage for Avengers: Doomsday or Spider-Man: Model New Day in the course of the sport.
Sony, which distributes the Spider-Man films, is skipping Tremendous Bowl promoting altogether, reinforcing Marvel’s shocking absence from one of popular culture’s loudest levels.
Common Bets Huge on Spielberg, Minions, and Mario
First trailer for Steven Spielberg’s subsequent movie ‘DISCLOSURE DAY’
In theaters on June 12, 2026. pic.twitter.com/I1W3zMvHdr
— DiscussingFilm (@DiscussingFilm) December 16, 2025
Common Footage, in contrast, is leaning totally into the second. The studio is anticipated to roll out trailers for Disclosure Day, Steven Spielberg’s upcoming alien invasion thriller, alongside Minions 3 and The Tremendous Mario Galaxy Film. Collectively, the trio covers a broad theatrical spectrum, from family-friendly animation to status sci-fi, positioning Common for max attain.
Equally telling is what Common is leaving out. Christopher Nolan’s The Odyssey, regardless of being one of many studio’s most anticipated titles, just isn’t anticipated to seem. The omission suggests a extra conventional, long-tail advertising strategy for Nolan’s epic slightly than a splashy Tremendous Bowl debut.
Paramount and Lionsgate Make Strategic Performs
Paramount, now backed by Skydance following its acquisition by David Ellison, is anticipated to debut a trailer for Scream 7 in the course of the sport. Whereas the franchise stays a dependable box-office performer, the timing is notable given the movie’s comparatively shut theatrical launch.
In the meantime, Lionsgate seems to be taking a extra nuanced strategy. Moderately than investing in an in-game advert, the studio is anticipated to depend on NBC’s intensive pre-game protection to advertise Michael, its upcoming Michael Jackson biopic. The technique feels intentional. Jackson’s 1993 Tremendous Bowl halftime efficiency stays one of the influential moments in Tremendous Bowl historical past, making the affiliation each symbolic and strategic.
Why Studios Nonetheless Pay the Value
Tremendous Bowl promoting doesn’t come low cost. NBC has reportedly priced 30-second industrial slots between $7 million and $10 million, relying on placement. But for studios with true tentpole releases, the expense is commonly justified by scale. With an anticipated viewers of roughly 120 million viewers, the Tremendous Bowl stays one of many few dwell occasions able to creating an immediate world cultural second.
That attain explains why Disney, Common, and Paramount proceed to speculate closely, whereas others redirect budgets towards digital-first campaigns designed for longer engagement cycles.
Warner Bros. and DC Take a Completely different Route
Warner Bros. can also be anticipated to skip main in-game promoting, persevering with its pattern of selective spending. Nevertheless, DC Studios will tease Supergirl in the course of the Pet Bowl on Animal Planet, a community inside the Warner Bros. Discovery ecosystem. It’s a smaller platform, however one that also attracts thousands and thousands of viewers and permits the studio to keep up visibility with out Tremendous Bowl-level prices.
A Snapshot of Hollywood’s Priorities
This yr’s Tremendous Bowl trailer lineup reveals greater than a slate of upcoming movies. It presents a transparent snapshot of how studios are reassessing advertising priorities, deciding which franchises nonetheless warrant blockbuster advert buys and which initiatives are higher served by sustained, digital-led rollouts.
As superhero movies briefly step again from game-day dominance, Star Wars, animation sequels, and auteur-driven spectacle transfer into the highlight. As at all times, for Hollywood, the Tremendous Bowl is much less about soccer and extra about who can command consideration when everyone seems to be watching.
Featured picture: Common Footage
The 42 Most Anticipated Movies Of 2026: Blockbusters, Indies, And Hidden Gems You Can’t Miss
