Domino’s Pizza is getting a makeover that features a brief new jingle by singer-songwriter Shaboozey and a brighter look.
The model refresh, which the restaurant chain introduced Wednesday, is the primary replace to Domino’s look in 13 years. It consists of newly designed aprons and hats for retailer workers, in addition to a promotional T-shirts, set to reach in November. Revamped pizza field designs, will probably be rolled out instantly, in response to the announcement.
Tying the refresh collectively is a brand new font known as “Domino’s Sans” and extra vibrant variations of firm’s blue and purple colours, which is able to seem throughout Domino’s branding on-line and in shops.
Domino’s Pizza
The brand new look is a part of Domino’s effort to attach with youthful audiences “throughout an ever-changing shopper panorama” a spokesperson informed CBS Information.
As a part of the refresh, the pizza chain additionally unveiled a brand new jingle known as “Dommmino’s,” stretching the model identify to incorporate “mmm.” Prospects can hear it on the finish of Domino’s new promotional video, which options singer Shaboozey, the Grammy-winning artist behind the favored observe “A Bar Music (Tipsy).” Shaboozey additionally collaborated with Beyoncé for 2 songs on her 2024 album Cowboy Carter.
The corporate’s new pizza containers will function the Domino’s emblem extra prominently, set towards both a blue or purple background. Its stuffed crust pizza will probably be packaged in a black field with a metallic emblem.
Domino’s Pizza 
“Most corporations rebrand themselves after they’re struggling, however after years of category-defying progress, this refresh is about persevering with to push to be one of the best model of ourselves,” Kate Trumbull, Domino’s government vice chairman and international chief advertising and marketing officer, stated in a press release.
Based in 1960, Domino’s has 21,500 shops globally. The corporate has benefitted closely from the usage of its cell ordering system to generate gross sales. In response to it is website, Domino’s generates greater than 85% of gross sales through digital ordering channels. In its July earnings report, the corporate posted a 4.3% enhance in income from the identical quarter in 2024.
Model redesigns do not all the time work out in corporations’ favor. In August, Cracker Barrel introduced a brand new emblem and retailer refresh that sparked public backlash, tanking the chain’s worth by practically $100 million. The corporate finally decided to shelve its transforming plans.
