Walt Disney Co. is investing $1 billion in OpenAI underneath a brand new business partnership with the ChatGPT and Sora developer.
The three-year licensing settlement will enable customers of Sora, OpenAI’s synthetic intelligence video instrument, to create AI movies utilizing greater than 200 characters from Disney, Marvel, Pixar and Star Wars, the leisure big announced Thursday.
Disney is the primary main firm to strike a licensing take care of OpenAI on Sora, which makes use of generative synthetic intelligence to create brief movies.
“By way of this collaboration with OpenAI we are going to thoughtfully and responsibly prolong the attain of our storytelling by way of generative AI, whereas respecting and defending creators and their works,” Disney CEO Robert Iger mentioned in an announcement.
As a part of the deal, Disney mentioned it can deploy ChatGPT for its staff and use OpenAI tech to develop new merchandise. Some user-generated Sora movies may also be made out there on the Disney+ streaming service.
The settlement doesn’t embody any expertise likenesses or voices, Disney mentioned.
AI video mills like Sora have impressed customers with their skill to rapidly create reasonable clips primarily based on easy textual content prompts. On the similar time, concerns over misinformation, deepfakes and copyright have swelled. Within the aftermath of the Sora 2 release, clips of copyrighted characters, in addition to outstanding figures like Martin Luther King Jr., began cropping up on the platform.
Disney didn’t instantly reply to a request for remark. OpenAI directed CBS Information to the press release issued Thursday.
