Bvndle, the approach to life and loyalty platform, has introduced the appointment of Ikechukwu Nwaguru as its Appearing Managing Director. The corporate says the transfer is aimed toward driving innovation, increasing its person base, and strengthening its service provider partnerships.
Ikechukwu steps into the function with greater than seven years of expertise throughout monetary companies, know-how, and inventive industries. Earlier than this appointment, he served as Bvndle’s Head of Product, Improvements and Advertising and marketing, the place he led the event and launch of Bvndle’s iOS, Android, and internet purposes.
“This appointment is an thrilling evolution of the work we’ve been doing at Bvndle,” mentioned Ikechukwu Nwaguru. “We’re constructing a future the place loyalty shouldn’t be transactional however deeply experiential, and I’m dedicated to scaling techniques that unlock that future for customers, retailers, and companions throughout the ecosystem.”
His background consists of key roles at VFD Group Plc, the place he helped outline the group’s digital funding technique and launched options like Goal Financial savings and Bvndle Video games. At Artsplit, he was Head of Advertising and marketing and Company Communications and led the corporate’s market entry into Ghana and South Africa, leading to 400% person progress. At Anchoria Funding & Securities, he developed a model technique that elevated Gen Z engagement and improved digital interplay by 60%.
Commenting on the appointment, Ized Uanikhehi, Bvndle’s Head of Advertising and marketing, mentioned, “Ikechukwu’s imaginative and prescient, executional self-discipline, and talent to merge product with storytelling is a key signal that Bvndle is constructing in the fitting course. He understands easy methods to scale belief, loyalty, and innovation concurrently, the core pillars of our model.”
Ikechukwu can be a Enterprise Fellow at Dream VC, an Affiliate of the Chartered Institute of Advertising and marketing (ACIM), and is at present learning for an MBA at Nexford College.
In his new function, he’ll lead efforts to develop Bvndle’s reward infrastructure, introduce new service provider classes, and combine extra digital and offline reward choices. These efforts will take centre stage on the upcoming Bvndle Rewards Pageant on November 25, 2025, in Lagos. The pageant will carry prospects, creators, and types collectively to showcase the platform’s course and spotlight its community-based method to loyalty.
