Famend Nigerian advertising strategist, Anietie Udoh, has been introduced as a jury member for the 2025 version of the Effie Awards South Africa. The appointment underscores his rising fame as one in all Africa’s main voices in advertising effectiveness and strategic communications.
The Effie Awards, hosted in South Africa by the Affiliation for Communication and Promoting (ACA), is extensively thought to be the worldwide benchmark for excellence in advertising effectiveness. Themed “You Can’t Faux Actual Influence” for 2025, this yr’s awards will honour campaigns that mix highly effective insights, daring creativity, and confirmed enterprise outcomes.
Udoh joins a various panel comprising prime professionals throughout model administration, promoting companies, media, technique, and market analysis. Judges have been chosen primarily based on their deep experience, confirmed observe document, and dedication to driving efficient advertising.
This appointment provides to a rising listing of worldwide accolades for Udoh in 2025. Most not too long ago, he was named a Grand Jury Member for the AME Awards 2025 (Promoting and Advertising Effectiveness Awards), a prestigious international platform that recognises modern and results-driven promoting. He was additionally appointed to the World Jury Panel of the ninth Native Promoting Awards 2025, which celebrates the very best in native and content-driven promoting the world over.
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Currently serving as Divisional Director at Marketing Edge Publications, Udoh has nearly two decades of experience spanning brand strategy, market insights, advertising, and media relations. He is widely respected for his ability to merge creative ideas with commercial impact, making him a trusted advisor and thought leader in the African marketing ecosystem.
Reacting to his latest appointment, Udoh said: It is an honour to serve as a juror for the Effie Awards South Africa. I look forward to celebrating campaigns that truly move the needle in terms of business results and brand relevance.
Round One judging for the Effie Awards South Africa will take place on July 10, followed by Round Two on July 24. Winners will be announced at a Gala event scheduled for October 23, 2025.With this series of high-profile international jury roles, Anietie Udoh continues to elevate Africa’s presence on the global marketing stage.
