In its drive towards deepening oral hygiene amongst youngsters, Pepsodent, a number one international toothpaste model, has begun 2025 Brush Day & Evening consciousness marketing campaign in three areas throughout the nation with the goal of reaching 2.7 million pupils.
L-R: Model Supervisor, Pepsodent, Mary Akindola; Head Lady, Oladipo Main Faculty 1, Rhoda Zacchaeus; Headmistress, Oladipo Main Faculty 1, Chinenye Ezeoke; Training Secretary, Ajeromi-Ifelodun Native Authorities Training Authority, Remi-Williams Abiola; Head Boy, Oladipo Main Faculty 1, Edmond Vibrant, and Client Engagement Heart Specialist for Unilever, Gloria Olatunbosun, throughout the 2025 Pepsodent Faculty Programme held at Oladipo Main Faculty, Iganmu, Lagos.
The initiative, which is a part of Pepsodent’s ongoing transfer to sensitize pupils about oral hygiene, will probably be carried out in a complete of 4,567 faculties throughout 6 areas that embody Lagos, Abuja, Kano on this present time period and Enugu, Owerri and Port Harcourt within the subsequent time period.
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The marketing campaign options the 21-Day Brush Day and Evening Problem, geared toward encouraging kids to brush their tooth within the morning and at evening for no less than two minutes every day for 21-days. It will assist pupils imbibe the behavior of brushing day and evening and improve their possibilities of being cavity free all via their lifetime.
Talking in regards to the initiative, Model Supervisor for Pepsodent, Mary Akindola stated that the Problem is being applied in faculties throughout Nigeria to embed correct oral hygiene habits in kids, particularly in areas the place dental care is usually uncared for, with the purpose of elevating a technology of wholesome, assured future leaders, who can even be change brokers by being good oral hygiene ambassadors of their sphere of affect.
Akindola famous that the initiative was conceived with instilling good oral hygiene practices from an early age including that such behaviour units the muse for lifelong practices.
Faculty absenteeism amongst pupils is usually linked to dental issues, which might be prevented with easy oral hygiene routines. By encouraging kids to brush their tooth twice every day for no less than two minutes, we will considerably cut back the danger of tooth decay. And in line with world oral well being knowledge, virtually half of the world inhabitants battle with cavities. So the Faculty program is our contribution in selling good oral hygiene amongst pupils in Nigeria. By initiatives just like the 21-Day Brush Day and Evening Problem, we purpose to instill lifelong good brushing habits in kids. When these practices are adopted early, they not solely enhance oral well being but additionally contribute to a greater high quality of life in the long run, she stated.
Additionally talking, Client Engagement Heart Specialist for Unilever, Gloria Olatunbosun stated that Pepsodent goals to equip kids with the data and habits wanted to cut back oral well being points by selling constant brushing with fluoride based mostly toothpaste and embarking on the 21-Day Brush Day and Evening Problem.
In his remarks, Training Secretary, Ajeromi-Ifelodun Native Authorities Training Authority, Barrister Remi-Williams Abiola, counseled Pepsodent for persistently supporting oral well being schooling within the Native Authorities.
Abiola emphasised the significance of the model’s efforts in educating kids correct brushing habits, whereas additionally calling on dad and mom and native authorities to collaborate in sustaining the initiative.
In her response, Headteacher, Oladipo Main Faculty 1, Iganmu, Mrs Ezeoke Chinenye lauded the corporate for the initiative noting that the concept helps educate kids particularly these whose dad and mom might lack the data whereas additionally motivating faculties to proceed selling good oral hygiene practices
