In celebration of Africa Day, Fb has revealed its fifth Made by Africa, beloved by the world marketing campaign, celebrating the inventive brilliance and international impression of Africans from throughout the continent.
Lisa Naa Quama Darko captured by Gilbert Asante.
This 12 months’s theme, “the place tradition meets connection,” brings collectively internationally recognised African creatives from numerous disciplines, uniting to create a strong celebration of African creativity, tradition and international affect.
The three quick cinematic movies, premiering on the Meta Africa web page, takes viewers on a journey by the groundbreaking work, private tales, and cultural influences of a few of Africa’s six most dynamic inventive abilities. Via highly effective storytelling, the marketing campaign unites numerous artwork types of movie, animation, dance, music and pictures right into a single narrative of creativity and collaboration.
Meet the creators behind the marketing campaign
That includes a few of the continent’s hottest and beloved creatives from Nigeria, Kenya, Ghana and South Africa, the movies discover themes of identification, creativity, and connection throughout the continent, celebrating not solely their artistry, however their widespread affect and cultural resonance.
- Ladipoe (Rapper) x Fats Boy Animations (Animation)
- Lisa Quama (Dancer) x Gilbert Asante (Photographer)
- David Tlale (Style Designer) x Ofentse Mwase (Videographer)
Commenting, Kezia Anim-Addo, communications director, Africa, Center East & Turkey (AMET), mentioned: “We’re extremely excited to shine a highlight and have fun simply a few of the superb inventive expertise that casts a lightweight on our African tradition and connects us to the world. Fb is a number one place for conversations round cultural moments, and thru this marketing campaign, we’re not solely celebrating particular person success tales – we’re additionally showcasing how tradition and social media collectively can drive significant connection and inspiration.”
