Hublot has formally named Jung Kook as its latest International Ambassador, marking a high-profile partnership between the Swiss luxurious watchmaker and one of the vital influential artists of his technology. The announcement was confirmed on February 12, however lengthy earlier than the formal reveal, the web already sensed what was coming.
Luxurious bulletins are normally polished, predictable affairs — a reputation, a photograph, a handshake, and that’s that. However when Hublot shared a shadow-drenched teaser that includes nothing greater than a silhouette and the phrases, “A brand new chapter is about to start,” it didn’t really feel like simply one other routine reveal. It felt intentional. Inside minutes, BTS ARMY had related the dots — the stance, the body, the aura unmistakable. By the point the affirmation arrived, it felt much less like a shock and extra like a coronation.
When Music Meets Mechanical Mastery
We’re thrilled to welcome Jung Kook to the Hublot household as our new International Model Ambassador.
A shared imaginative and prescient of creativity, precision, and originality. The place music and excessive watchmaking converge. #Hublot pic.twitter.com/xtBzGaa4bg— Hublot (@Hublot) February 12, 2026
Hublot has constructed its identification across the concept of “fusion” — a philosophy that blends unconventional supplies, daring design, and conventional Swiss watchmaking. Since its debut in 1980 and particularly with the launch of the Large Bang assortment in 2005, the model has constantly challenged what a luxury timepiece can appear like.
As considered one of BTS’s predominant vocalists, Jung Kook rose to world prominence not by becoming neatly into one field, however by dissolving them. Pop, R&B, dance, world anthems — his artistry has at all times been fluid. Whether or not performing “Dreamers” on the 2022 FIFA World Cup or releasing “Seven” (that includes Latto), which grew to become the primary Okay-pop solo observe to surpass 2.5 billion Spotify streams, Jung Kook has proven a uncommon potential to maneuver between worlds with out dropping his identification.
That duality — youthful vitality paired with technical precision — is strictly what Hublot says drew them to him.
Hublot CEO Julien Tornare described Jung Kook as “one of the vital influential artists of his technology,” highlighting his ardour and fixed evolution as reflections of the model’s DNA. In some ways, each artist and watchmaker function on the identical precept: at all times reworking, by no means static.
The Large Bang Authentic Unico: Extra Than an Accent
On the middle of this partnership is the Large Bang Authentic Unico, considered one of Hublot’s most recognizable fashions.
However this isn’t being positioned as a easy endorsement. Hublot describes the watch as an “extension of Jung Kook’s inventive code.” And the metaphor suits.
The Unico is constructed layer by layer — clear parts revealing internal mechanics, precision engineering seen relatively than hidden. Jung Kook’s profession has unfolded equally. Tune by music, period by period, he has constructed his creative identification publicly, permitting followers to witness each progress and vulnerability.
A Full-Circle Second With Hublot
There’s additionally historical past right here.
When Jung Kook carried out “Dreamers” on the 2022 FIFA World Cup in Qatar — an unforgettable second that additional cemented his solo world presence. Hublot served because the match’s Official Timekeeper.
The announcement additionally arrives as BTS prepares for its extremely anticipated comeback following the completion of necessary army service by all members. With a brand new album, Arirang, set to drop on March 20 and the Arirang World Tour launching April 9, 2026, in Goyang, South Korea, BTS mania is as soon as once more reaching a fever pitch.
Jung Kook’s appointment as International Ambassador feels strategically aligned with that resurgence — a reminder that his affect extends far past music charts.
Jung Kook Joins the Elite Circle
.@BTS_twt Jungkook is now the latest International Ambassador of Swiss Watchmaker Hublot!
CEO Julien Tornare referred to as Jungkook “one of the vital influential artists of his technology.”
“His precision, his ardour and his willingness to push boundaries mirror the very spirit of Hublot.… pic.twitter.com/tBErB51Cep
— BTS Charts & Translations (@charts_k) February 12, 2026
With this appointment, Jung Kook joins a formidable roster of Hublot ambassadors, together with Kylian Mbappé, Novak Djokovic, Usain Bolt, and Daniel Arsham. Athletes and artists are recognized not only for excellence, however for dominance inside their fields.
But Jung Kook brings one thing distinct: cultural affect that transcends geography. His impression just isn’t confined to a sport or a gallery — it’s embedded in world youth tradition itself.
Hublot has at all times celebrated boldness. Jung Kook has at all times embodied it.
Now, their timelines transfer collectively.
And if the web’s response to that teaser clip proved something, it’s this: when precision meets pop energy, the world pays consideration.
Featured picture: Kevin Mazur/Getty Photos
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