Accenture Tune South Africa, in partnership with the Philipstown WireCar Basis, has developed a multi-platform model storytelling marketing campaign centred on the Philipstown WireCar Grand Prix, a long-standing grassroots custom within the Karoo.
The documentary may be watched on Prime Video.
The marketing campaign has now been named an Official Choice at BrandStorytelling 2026, a Sanctioned Occasion of the Sundance Movie Competition, which happened in Park Metropolis, Utah, between 21 to 24 January 2026.
Tseliso Rangaka, chief inventive officer at Accenture Tune, says, “This venture represents the candy spot of what Accenture Tune gives, the place deep human perception meets cutting-edge expertise. We didn’t simply need to inform the Philipstown story; we wished to construct a platform that permits the world to take part in it. By digitising the city’s tradition, we’ve created a marketing campaign that lives past a 30-second spot, providing immersive leisure that drives tangible worth.”
Sharing an area success story on the worldwide stage
The marketing campaign’s emotional core is a characteristic documentary, The Philipstown WireCar Grand Prix, now streaming on Prime Video. Produced by Big Movies and Accenture Tune, and directed by WARD (Paul Ward), the movie follows younger racers who construct intricate draadkarre (wire vehicles) from scrap wire and bottle caps to compete within the city’s annual race.
Business icon, Alistair King, who can be vice-chair of the Philipstown WireCar Basis, provides, “The wire automotive is a metaphor for the marketing campaign itself. Discarded wire rusts and serves little objective, however creativity and energy can rework it into one thing helpful. We utilized that very same lens to the city. We noticed a uncooked, lovely story and used our inventive assets to construct a world stage for it.”
From Karoo mud to digital twin
Accenture Tune’s ambition was to make sure the story lived past the display screen. This required a digital evolution: the WGP Cellular Sport. This free-to-play racing title is a digital twin of Philipstown, obtainable on iOS and Android.
Utilizing property from movie manufacturing, drone footage and real-time GPS race knowledge, the group recreated the city’s streets and landmarks.
“The purpose was to convey this tradition to the world in probably the most entertaining manner doable,” provides Gregory Booysen, inventive group lead at Accenture Tune. “The sport gives a narrative mode the place you rise as a racer, aggressive multiplayer with world leaderboards, and real-time head-to-head races in opposition to buddies.
The celebs of the sport are, after all, the wire vehicles themselves. Translating these one-of-a-kind creations into customisable digital property required an equally progressive strategy. Utilizing VR headsets, the artists stepped right into a digital workshop to bend and twist digital wire, creating the automotive fashions precisely because the builders in Philipstown do.
In a superb transfer, the group tied the sport on to the documentary. “Within the ultimate Grand Prix, you’re not competing in opposition to AI,” Booysen explains. “You’re racing in opposition to the true GPS knowledge captured from the youngsters within the movie. You get to reside that have.”
A narrative individuals can help
The ultimate element turns fandom into funding by an official Philipstown WireCar e-commerce platform, providing genuine, handcrafted wire vehicles and merchandise made in Philipstown. Together with non-obligatory beauty in-app purchases throughout the sport, proceeds movement by the Basis to help youth programmes and a group hub that may even function an e-learning centre.
Rangaka concludes, “Nice storytelling doesn’t finish when the credit roll; it expands. We used expertise to position a Philipstown custom on a world platform the place individuals can watch, expertise by play, and help by commerce. That’s what occurs when creativity and tech cease competing and begin collaborating.”
Documentary Credit
- Produced by Big Movies and Accenture Tune
- Director: Paul Ward (WARD)
- Produced by Cindy Gabriel, Jo Barber
- Cinematography: Jason Prins
- Edited by Emily Bussac & Matthew Swanepoel
- CGI director: Dima Lochmann
- CGI producer: Laura Mestel
- Authentic Music by Stress Cooker that includes Muneyi
- Co-Producer: Kelly-Eve Koopman
- Idea by Accenture Tune South Africa
