Audi has set its sights on changing into “essentially the most profitable group in Formula 1 historical past” after formally launching its long-anticipated entry into the game.
The German producer is getting into Components 1 for the primary time, having taken over the Swiss-based Sauber group forward of the brand new period of laws.
The venture was formally unveiled at a lavish launch occasion in Berlin, which group principal Jonathan Wheatley described as a “historic second”.
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“We’re not right here to fiddle. It’s an bold venture,” Wheatley mentioned.
Audi chief government officer Gernot Döllner underlined the corporate’s aggressive intent, insisting success has all the time been the model’s goal in motorsport.
“Each time we be part of a racing sequence, we be part of to win, to innovate and to maneuver motorsport ahead,” Döllner mentioned. “The ambition is to compete on the highest stage and to struggle for championships by 2030.”
Mattia Binotto, head of the Audi F1 venture, acknowledged the dimensions of the problem forward however expressed confidence within the group’s preparedness.
“There’s an consciousness that we’re simply originally of our journey,” Binotto mentioned. “We all know there are a lot of challenges forward of us, however we’re prepared for them.”
Audi will be part of the remainder of the Components 1 grid on the first pre-season take a look at, scheduled to happen behind closed doorways on the Circuit de Barcelona-Catalunya subsequent week.
As a part of the launch, Audi revealed its venture slogan, “To start out one thing, cease at nothing”, which Binotto mentioned displays the group’s mindset.
“It describes our method to the journey,” he defined. “We all know there could also be bumpy durations and failures, however the secret’s by no means to cease, to maintain the fervour to develop and to maintain pushing ahead.”
Binotto added that Audi’s rapid targets are targeted on constructing competitiveness quite than chasing fast outcomes.
“We spent a very long time discussing our targets for 2026,” he mentioned. “For now, it’s about changing into aggressive. We have to keep humble. There’s a lot to be taught, and common isn’t an choice.”
