Netflix’s Stranger Issues continues to cement its standing as one of many platform’s largest international hits, with the collection posting record-breaking viewership figures throughout its five-season run.
The present has amassed greater than 1.2 billion views for Seasons one to 4, the best for any Netflix title to this point, whereas Season 5 Quantity 1 has drawn 102.6 million views worldwide inside its first 4 weeks, retaining all 5 seasons in Netflix’s international High 10.
Brett Gelman and Maya Hawke behind the scenes of Stranger Issues. (Credit score: Atsushi Nishijima/Netflix © 2024)
Rewatched
Followers have obsessed over numerous iconic moments throughout all seasons, however two had been the most well-liked with members: Probably the most rewatched scenes in all of Stranger Issues are: 1) Season 4: When Nancy falls right into a trance/possession by Vecna (S4E7, 1:15:00) 2) Season three: When Dustin and Suzie sing “By no means Ending Story” duet (S3E8, 35:40).
Season 5, Vol. 1’s premiere week was the most important within the historical past of Netflix for an English language present, amassing 59.6M views, hitting #1 in 90 nations and propelling Seasons one to 4 again into the High 10 — marking the primary time an English language Netflix present has had 5 seasons within the High 10. Because the debut of the Netflix High 10 in 2021, Stranger Issues has made the International High 10 listing 78 occasions and reached the High 10 in all 93 nations tracked.
Because of the present’s huge recognition, every season has pierced the tradition, creating new tendencies and even bringing again some from a long time previous.
Music is a supporting character within the collection and it’s what number of audiences first found, or rediscovered, sounds from the ‘80s. That’s been on full show with the discharge of Season 5, Vol. 1, which drew a number of classics from years previous again into the zeitgeist not solely all over the world, but additionally with Gen Z.
Based on Spotify, Diana Ross’ Upside Down (1980) noticed a 1,250% improve in international Gen Z streams; Tiffany’s I Suppose We’re Alone Now (1987) skilled a rise of 880% in international Gen Z streams; Mr. Sandman by The Chordettes (1954) had a spike of 625% in international streams; whereas ABBA’s Fernando (1976) noticed a surge of 335% in international streams and 645% throughout Gen Z particularly. In truth, Spotify experiences that 205,000 Stranger Issues-themed playlists have been created globally since Season 1.
Final season, Max Mayfield’s favourite tune, Working Up That Hill (1985) by Kate Bush, entered the Billboard Scorching 100 for the primary time in its 38-year historical past. Moreover, Metallica’s Grasp of Puppets (1986) climbed into the UK High 10 for the primary time and drove 17.5 million downloads of Grasp of Puppets in a single week after it was featured in Season 4.
It’s not simply music. Between the debuts of Season one in 2016 and Season 4 in 2022, the Dungeons & Dragons universe, which is a favorite of Eddie Munson and the Hellfire Membership, noticed a meteoric development of 673%.
Chip’s Ahoy!’s Season 5 marketing campaign highlighting their model new Stranger Issues-inspired cookie earned a formidable 11 billion impressions and Nike’s drop of Stranger Issues-inspired Dunk Low sneakers offered out inside 4 minutes on Stranger Issues Day this yr.
Up to now, over 3.16 million copies of Stranger Issues books, comics, and different publishing tasks have been offered within the US alone since Season one.
Advertising and marketing
Stranger Issues: The Expertise has had two billion social impressions to date, with over 850,000 tickets offered throughout cities like Los Angeles, New York, San Francisco, Atlanta, London, Paris, Brazil and Australia because it launched in 2022. Tickets are actually on sale for Abu Dhabi and Mexico Metropolis places.
Moreover, Netflix has demonstrated a capability to interrupt out new expertise. Millie Bobby Brown launched her profession with Stranger Issues and has since starred in a number of Netflix tasks like The Electrical State, Damsel, which is Netflix’s tenth Most Widespread English film of all time, and the Enola Holmes franchise, which returns for a 3rd movie subsequent yr. Throughout the solid, we’ve seen Instagram followings soar: Finn Wolfhard, Noah Schnapp, Caleb McLaughlin and Gaten Matarazzo went from the hundreds to the tens of hundreds of thousands. We’re even seeing new Season 5 characters like Jake Connelly (Derek) from Season 5 acquire a large following of followers throughout social media with Instagram followers nearing the a million mark.
Stranger Issues 5 turned Netflix’s largest pre-launch advertising and marketing marketing campaign with 5.75 billion earned international social impressions. Their Rewatch Marketing campaign generated 1.3 billion earned international social impressions throughout the month of October alone.
