On 6 November, the EbonyLife Group launches EbonyLife ON Plus, a groundbreaking world digital platform that reimagines how the world experiences African creativity. Obtainable through the App Retailer and Google Play, the platform blends leisure, studying, vogue, and stay experiences to create what founder Mo Abudu calls “a whole way of life ecosystem.”
“EbonyLife ON Plus places African tales again in African arms,” says Abudu. “We pleasure ourselves on being greater than a streaming platform. It is a house that celebrates each dimension of African creativity, from the tales we inform to the way in which we stay, be taught and join. That stated, we even have an unimaginable lineup of content material that can preserve our members entertained each month.”
Constructed round 5 expertise pillars — Watch It, Be taught It, Store It, Win It and Dwell It — EbonyLife ON Plus goes past typical streaming. Members can watch unique movies and sequence, participate in curated masterclasses, store African vogue and artwork, get pleasure from unique rewards, and take part in real-life occasions, all inside one digital vacation spot.
A daring launch lineup
Topping the content material lineup is Mud to Desires, directed by Idris Elba, a soulful story of affection, legacy and redemption set within the coronary heart of Lagos. The companion documentary, Mud to Desires: Behind the Scenes, directed by Isioma Osaje, offers an intimate take a look at the inventive course of behind the movie.
EbonyLife ON Plus additionally options a mixture of unique movies, podcasts and signature programmes that commemorate excellence, creativity and objective.
Her Excellent Life and Iyawo Mi, each written and directed by Mo Abudu, discover complicated themes of identification, psychological well being and the realities behind private success. Child Farm, a gripping thriller, streams on the platform for audiences exterior the continent and exposes the darkish realities of human trafficking in Lagos.
Ajosepo, directed by the proficient Kayode Kasum, is a recent Nollywood household drama that premiered in cinemas final 12 months and is now accessible solely on EbonyLife ON Plus.
Black, Good & Daring celebrates extraordinary Black girls who rise, lead and encourage, together with Angélique Kidjo, Ayra Starr, Dr Ngozi Okonjo-Iweala, President Sahle-Work Zewde, Mayor Karen Bass and Mellody Hobson.
Moments with Mo returns in podcast kind with inspiring conversations that includes Africa’s most dynamic voices. Mo & Ted, hosted by Mo Abudu and her daughter Temidayo Makanjuola, presents trustworthy and insightful intergenerational dialogue. What Girls Actually Assume, anchored by Mo Abudu, delves into the problems girls take into consideration however are sometimes too afraid or conditioned to voice, exploring subjects equivalent to love, need, energy, profession and identification.
The Mo Abudu Masterclass Sequence launches with Goal, Ardour and Imaginative and prescient, a month-to-month session guiding members to align targets with which means and affect.
Past streaming
EbonyLife ON Plus represents the subsequent chapter in Africa’s inventive evolution. Below Mo Abudu’s management, the platform has grown right into a full way of life ecosystem that goes far past streaming content material. Members get pleasure from e-commerce, permitting them to buy curated African vogue and artwork, in addition to masterclasses and e-learning books to help private {and professional} improvement.
Members additionally acquire entry to ELEV8, an AI-driven device providing greater than 5,000 movies to be taught abilities, discover tradition, and uncover new alternatives. Nigerian members get pleasure from a closely discounted HMO plan, whereas some members profit from a rewards scheme redeemable at over 700 UK shops. The platform is designed to entertain, educate, empower, and reward, creating an area the place African creativity fuels way of life, studying and financial alternatives.
EbonyLife ON Plus encourages annual membership at a reduced price, providing full entry to all of the platform’s options and advantages.
“EbonyLife ON Plus is a world vacation spot for African excellence,” Abudu says. “It’s a platform designed to encourage, empower and join whereas making certain that the financial and cultural advantages of storytelling stay on the continent.”
EbonyLife ON Plus is now accessible for obtain on iOS and Google Play.
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