Orange Group, one among West Africa’s premier diversified Quick-Shifting Client Items (FMCG) firms, has unveiled its My Hairitage marketing campaign to mark World Afro Day 2025. This yr’s marketing campaign is a celebration of Afro-textured hair, an emblem of delight, heritage, and cultural id throughout Africa and past.
For generations, hair has been extra than simply model; it has been a strong expression of custom, individuality, and resilience. My Hairitage honours this legacy by spotlighting the sweetness, versatility, and energy of Afro hair, whereas encouraging Nigerians to embrace their pure crowns with confidence.
Talking on the initiative, Orange Group’s Media and Communications Director, Uchenna Ezenna, mentioned:
“World Afro Day is about celebrating the distinctiveness of African hair and the tradition it stands for. By the My Hairitage marketing campaign, we’re becoming a member of this international recognition by creating conversations that uplift, empower, and encourage delight in our pure roots.”
As a part of the marketing campaign, Orange Group is inviting Nigerians to participate within the #MyHairitage problem on social media. The problem encourages people to share their styling routines, hair care ideas, and private tales, amplifying the collective delight in Afro hair. Influencers, pure hair advocates, and on a regular basis voices will drive the celebration on-line, alongside academic content material on hair well being, scalp care, and cultural relevance.
Supporting this cultural celebration is Hana Hair Cream, Orange Group’s trusted hair care answer. Specifically formulated to nourish, strengthen, and shield pure hair, Hana Hair Cream helps people care for his or her hair as they embrace its pure magnificence. Whether or not for every day use or protecting styling, it stands as a dependable companion within the journey of sustaining wholesome Afro hair.
With My Hairitage, Orange Group reinforces its dedication not solely to efficient and reasonably priced shopper merchandise but additionally to celebrating cultural id and heritage.
About Orange Group
Orange Group is a number one revolutionary Quick-Shifting Client Items (FMCG) firm in Nigeria, dedicated to offering high-quality merchandise that improve the every day lives of shoppers. With a robust deal with group well-being, Orange Group develops and markets a spread of merchandise designed to enhance well being and promote more healthy existence.
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About World Afro Day: World Afro Day is an annual international occasion, endorsed by the United Nations, that highlights the heritage and cultural significance of Afro hair. Noticed yearly on September 15, it raises consciousness, challenges hair discrimination, and promotes optimistic illustration of Afro-textured hair in faculties, workplaces, and media. The day supplies a platform for schooling and dialogue, encouraging individuals of African descent worldwide to acknowledge and signify their pure hair.
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