Three Crowns, Nigeria’s main milk model from FrieslandCampina WAMCO, has formally flagged off the extremely anticipated seek for the 2025 Mum of the Year. This annual marketing campaign celebrates and honors the invaluable roles moms in Nigeria play in nurturing their households and selling wholesome vitamin.
This yr’s version will as soon as once more highlight distinctive moms throughout the nation, rewarding them with an all-expense paid getaway on the lovely island of Zanzibar, Tanzania.
The Advertising and marketing Supervisor, Three Crowns Milk, Chioma Otisi-Igwe, stated; At Three Crowns Milk, we acknowledge that moms should not simply caregivers—they’re the emotional and structural pillars of each family. Their power, resilience, and well-being kind the bedrock upon which households thrive. To stay this unwavering basis, a mom have to be nurtured—bodily, emotionally, and nutritionally. That’s why our dedication goes past nourishment; we look after her coronary heart, so she will proceed to pour love, power, and stability into her household. That is the true essence behind our ‘Mother of the 12 months’ marketing campaign: a celebration of moms, and a reaffirmation of our promise to assist the guts of each house.
The theme for this yr’s marketing campaign, “Reward Your Treasure”, serves as a reminder that celebrating Mum doesn’t have to be extravagant or expensive, what issues most is the thought behind the gesture. To deliver this message to life, Three Crowns has created this platform to honour the selfless love of moms via the ‘2025 Mum of the 12 months’ Marketing campaign, giving households the prospect to reward their treasure with an unforgettable journey to Zanzibar, Tanzania.
The competitors will acknowledge moms who embody the Three Crowns model values; being match, good, fun-loving, and most significantly, full of affection for his or her households. The three winners of Three Crowns Mom of the Year competition will every obtain an all-expense paid journey for themselves and two members of their households to Zanzibar plus one yr provide of Three Crowns Milk, whereas others would win comfort prizes, together with kitchen home equipment and a variety of Three Crowns Milk merchandise.
To enter the competitors, individuals should write a heartfelt notice utilizing every letter of “MUM” to explain their mom’s distinctive qualities and clarify why she deserves to be Mum of the 12 months. Entries may be submitted on-line at www.threecrowns.com.ng or at chosen assortment facilities nationwide, together with empty packs of Three Crowns Milk merchandise; both 6 tins of 150g Evaporated Milk or 3 rolls of 12g sachet or 2 pouches of 320g refill.
The competition will unfold in a number of levels, starting with the decision for entries and progressing via a shortlisting course of. The highest 50 entries from throughout Nigeria will probably be chosen based mostly on creativity, originality, and the way nicely individuals specific their love and appreciation for his or her moms. Six finalists will advance to the grand finale for a contest to find out the winners of the 2025 competitors.
Adesanjo Oyejide, Senior Model Supervisor, Three Crowns Milk, emphasised the marketing campaign’s broader impression, saying;
MOTY 2025 is greater than only a competitors; it is a celebration of motherhood and a possibility to present again to the ladies who’ve given us a lot. We wish each participant to really feel half of a bigger celebration, and past successful prizes, we’re providing rewards that moms can take pleasure in and share with their households.
For extra details about the Three Crowns Mum of the 12 months 2025 competitors, go to www.threecrowns.com.ng. Entry deadline and extra terms and conditions apply.
