Telecom operator 9mobile has introduced a metamorphosis of its model identification and enterprise technique, unveiling itself as T2, a daring, youthful, and innovation-driven digital way of life model with a renewed mission to energy Nigeria’s digital financial system.
Obafemi Banigbe, chief govt officer of 9mobile (now T2), on the model relaunch occasion, in Lagos, on Friday, declared the disclosing as greater than only a beauty change.
“This isn’t only a model unveiling, it’s the starting of a complete new chapter in our historical past. We’re now not who we have been; we have gotten one thing higher, extra formidable, and extra in tune with the longer term,” he mentioned.
Banigbe defined that the transformation is aimed toward positioning 9mobile as a customer-obsessed, technology-powered, and digitally agile model. “We have gotten a platform for potentialities, a connector of goals, and a catalyst for the startup ecosystem, for creatives, for distant staff, and for each Nigerian trying to do extra,” he mentioned.
He emphasised that the telecom firm’s new identification displays the dynamism and resilience of Nigeria’s youthful inhabitants. “Throughout Nigeria, we see the starvation for velocity, entry, relevance, and creativity. That’s the reason we’re embracing a digital-first method: leaner, quicker, smarter, so we are able to serve our clients higher,” Banigbe mentioned.
With the relaunch, 9mobile is committing to a enterprise mannequin rooted in innovation and pushed by information. In response to Banigbe, the corporate is evolving into a totally digital operator that’s cloud-native, API-ready, and data-driven. He famous that this shift will allow the corporate to roll out new merchandise quicker and ship deeply personalised providers utilizing synthetic intelligence and superior analytics.
“In at the moment’s world, the winners are usually not the most important however the boldest. We’re designing our methods to empower our clients with real-time help, self-service instruments, and simplified processes, all from the palm of their fingers,” he mentioned.
Banigbe additionally addressed 9mobile’s current struggles, acknowledging the setbacks the corporate has confronted in earlier years. “Now we have endured, now we have struggled, however like Nigeria, we all the time bounce again stronger and sharper. Our scars are usually not indicators of defeat; they’re reminders of our resilience,” he mentioned.
The CEO pressured that this rebranding is just not about aesthetics alone however about substance. “It’s not simply a picture makeover. We’re enjoying to win. Buyer expertise will now not be a division, it turns into the enterprise,” he mentioned, including that 9mobile’s future will likely be outlined by native relevance, simplicity, and emotional connection.
In a direct message to 9mobile’s clients, Banigbe mentioned: “We wish to serve you boldly. We wish to serve you with readability, with velocity, and with heartfelt ardour. We thanks for holding us accountable. That’s the reason we exist.”
He additionally prolonged appreciation to the corporate’s companions, regulators, shareholders, and workers for his or her help and dedication. “To each Nigerian dreaming of one thing higher, this rebrand is for you. Let it remind you that you can also reimagine, rebuild, and relaunch,” he added.
